Shake Shack ‘Now Serving’ Features All Star Lineup Of Chefs

Shake Shack Now Serving
  • Imperial Dade
  • Cuisine Solutions
  • McKee Foodservice
  • RAK Porcelain
  • T&S Brass Eversteel Pre-Rinse Units
  • Simplot Frozen Avocado
  • Atosa USA
  • Day & Nite
  • AHF National Conference 2024
  • AyrKing Mixstir
  • BelGioioso Burrata
  • Easy Ice
  • RATIONAL USA
  • DAVO by Avalara
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Shake Shack has enlisted some culinary heavy hitters for a new experience that will give back to the local community and hard-hit restaurant industry.

The fast-casual burger chain announced, “Now Serving,” a year-long series of regional collaborations with well-known chefs and restaurateurs across the U.S. and exclusive, limited-time menu items with a portion of net proceeds to benefit local food nonprofits.

The Shake Shack gourmet event kicks off March 4 with Chris Shepherd, owner and executive chef of Underbelly Hospitality in Houston, with net proceeds going towards the Southern Smoke Foundation, a crisis relief organization for people in the food and beverage industry co-founded by Shepherd.

“We are proud to announce that Southern Smoke Foundation has distributed $5M to food & beverage industry individuals since the COVID-19 pandemic began nearly one year ago,” Shepard noted. “This is a huge milestone for our team & community, and we can’t thank you enough for helping us.”

Other participating chefs include Pinky Cole of Slutty Vegan in Atlanta, Dominique Crenn of Atelier Crenn in San Francisco, Junghyun Park of Atoboy and Atomix in New York, JJ Johnson of FIELDTRIP in New York and Sarah Grueneberg of Monteverde Restaurant & Pastificio in Chicago, among others.

  • BelGioioso Burrata
  • AHF National Conference 2024
  • Easy Ice
  • T&S Brass Eversteel Pre-Rinse Units
  • RATIONAL USA
  • Imperial Dade
  • DAVO by Avalara
  • AyrKing Mixstir
  • Simplot Frozen Avocado
  • McKee Foodservice
  • RAK Porcelain
  • Atosa USA
  • Day & Nite
  • Cuisine Solutions

“We’re thrilled to partner with some of the best chefs in the country for this series while giving back to the restaurant community during these difficult times,” Mark Rosati, Culinary Director at Shake Shack, said in a statement. “Now Serving brings together a unique vision and style from top chefs who share our passion and commitment, paired with our roadside-inspired classics, and we can’t wait to show our Shack fans what we’re cooking up.”

The full schedule for Now Serving includes Houston’s Chris Shepherd, April 8th in Atlanta and New York with Pinky Cole, May 6th in New York with Junghyun Park, June 17th in Chicago with Sarah Grueneberg, July 22nd in SanFrancisco with Dominique Crenn and Sept. 23rd in New York with JJ Johnson.

Under Rosati’s tutelage, Shake Shack has collaborated in a number of special events. Shake Shack has frequently been the headlining restaurant at The Infatuation’s EEEEEATSCON food festival in Santa Monica, CA and Forest Hills, NY. Rosati is known for creating exclusive burger and shake collaborations local restaurants for the festival. In 2018 he collaborated with Brooklyn’s Emily restaurant to create a Shack-style burger topped with American cheese, a special “Emmy” sauce and caramelized onions. The burger was so popular that tickets for the event sold out one week in advance, and it was described as a “mash-up of pizza and burger flavors” and “transcendent”.  In 2019 he collaborated with Petit Trois in Santa Monica and Uncle Boons in Forest Hills.

Today, there are 275 Shake Shack locations throughout the world. Quite a success story from humble beginnings in July 2004 when Danny Meyer won the bid and was able to convert the hot dog cart into a permanent, kiosk-style fast food restaurant. Shake Shack served gourmet hamburgers, hot dogs, crinkle-cut french fries, and milkshakes under the umbrella of the Union Square Hospitality Group.

  • Easy Ice
  • Day & Nite
  • Atosa USA
  • AyrKing Mixstir
  • AHF National Conference 2024
  • DAVO by Avalara
  • Imperial Dade
  • RAK Porcelain
  • Cuisine Solutions
  • RATIONAL USA
  • T&S Brass Eversteel Pre-Rinse Units
  • Simplot Frozen Avocado
  • BelGioioso Burrata
  • McKee Foodservice