Sex Sells

Nutrition doesn’t translate as sexy. As a passionate nutritionist, I can’t help but notice this. On the other hand, food is very sexy, with Chefs serving as the newest sex symbols.

Everyone is talking about food, whether it is from superfoods- to the newest charcuterie, new restaurants, to the latest cleanse – it’s a hot topic. Mention the words “healthy” or “clean” or “nutrition”, and you can feel the tone of the room change. As a nutritionist, I have tried to think of reasons why this is the case, here is an abbreviated list of why I think nutrition is not sexy to the general public:

  • People like to eat and assume that to eat more nutritiously they will have to take food out of their diets and they will have to give up the food they love.
  • Many people have a vey narrow view of what they think healthy food is
  • Change is hard, and if you admit you want to eat healthier, you are admitting you aren’t healthy, and that you need to change
  • To improve your diet, you have to commit.
  • For years, nutritionists have been marketed as sparkly sterile, “perfect” eating people.
  • Nutrition just doesn’t sound like a fun word. Neither does diet.

Here is the truth: Most people eat only 10-20 foods regularly- we are creatures of habit. As a nutritionist, I am going to ADD IN more food and increase your variety. When people think of “healthy’” food, they think of veggies, fruit, fish, and maybe some seeds. Almost all food serves a purpose, and the scope of food choice we have is almost limitless. Yes, there are a lot of unhealthy food choices on the market, but there are just as many healthy ones. Change is hard; there is no doubt- but think of it this way. If you have dandruff, and you use a dandruff shampoo, for a week, and you still have dandruff, would you continue using that shampoo? I would hope not.

Change is good.  To change your diet, you need to make changes in behavior, and to that you need to commit, and commit longer than a week. No one is going to change his or her diet after two-day juice cleanse (sorry folks). I can’t speak for all nutritionists, but on behalf of myself, and my colleagues- we aren’t aliens, love food, many of us are foodies, and we are certainly not perfect. Remember, just because we may know more about the science of nutrition, does not mean we don’t face similar challenges as any other person. Lastly, nutrition just doesn’t sound fun- its’ true. Some words are just sexier than others.

So let’s forget the word nutrition- let go of the word healthy- and embrace the notion that we all want to be sexy. The best way to be sexy is to feel sexy, and to feel sexy you need to feel GOOD. When you take some time to nourish your body with foods that support your well being, you feel better physically and mentally.

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Julie Starr, MS, CNS, is the Wellness and Nutrition Director of Darrow’s Farm Fresh Takeout. With over a decade of nutrition experience, nutrition specialist Julie Starr has worked with a diverse group of healthcare practitioners to create tailored nutrition programs for individuals of every walk of life. After receiving her master’s in nutrition from Boston University, the certified nutritionist established her own consulting practice, Julie Starr Nutrition, LLC to help clients develop a positive relationship with food. In her tenure as a consultant, Julie has implemented nutrition programs for Exhale Spa and community health centers and has lead wellness initiatives for corporations such as Bracebridge Capital. Julie has continued her commitment to providing nutrition and wellness education by partnering with Darrow’s Farm Fresh Takeout to further empower individuals to take their health into their own hands by choosing nutrient-rich, high quality food.