PourMyBeer is leading the way as the nation’s premier provider of self-pour beverage technology. Initially, Founder and CEO, developed this proprietary technology with the customer and restaurant operator in mind. Little did he know that it would become a great solution for a much larger problem.
The recent COVID-19 crisis has accelerated the need and trend toward technological innovation for the hospitality industry. Businesses need to ensure that their customers feel safe that everything is sanitized and cleaned whenever they come into their establishment. There are a number of reasons in which businesses with self-pour technology have an advantage in maintaining the environments for their customers – it’s safer, healthier and also more fun!
We have broken down 6 different reasons why a self-pour beverage wall has the ability to provide bars, restaurants, breweries, and more, with a safer solution to COVID-19. With increased efficiency, less interaction between staff and guests, a great ability to optimize space, etc., self-pour system change how customers are served in this new “normal” that we’re finding ourselves in. Not only will your guests feel safer, but they’ll have an entirely new drinking experience and they’ll want to come back for more!
Reduce Touchpoints & Close Social Interactions
Typically, when ordering a drink at a traditional bar, you have to get the attention of the bartender each time you want to order. Not only can this take a significant amount of time, but it also means that you must interact with the bartender. COVID-19 has a base reproduction rate of over 2 – this means that at traditional bars, the rate of infection is greatly increased when guests are ordering with bartenders who could be infected as they interact with so many guests on daily bases.
However, when utilizing self-pour technology in your bar or restaurant, the amount of interaction between guests and staff members is notably reduced (due to the fact that customers serve themselves). With a one-step check-in process, self-pour is simple and easy to use. The customer’s wait times are reduced while making them feel safer.
Increased Efficiency
With several new expectations and regulations in place, restaurants and bars need to respect social distancing guidelines to keep patrons safe. When working at a traditional bar, not only will the guests need to keep a safe distance, but the bartenders working should also be six feet apart from each other. This will likely decrease their efficiency and potentially will allow fewer staff members to work at the bar area at the same time.
Even with social distancing rules in place at a self-pour beverage wall, several customers will be able to serve themselves concurrently, which will increase efficiency. More people get to enjoy the benefits of self-pour, while maintaining a safe distance.
Avoid Creating Crowds
More often than not, when you go to a bar there is a large crowd of people – some waiting for drinks and others talking to friends. Ultimately, this makes social distancing very difficult and almost impossible. When customers are pouring drinks at a self-pour beverage wall, they have the freedom to grab their next drink whenever they want. This gives customers the ability to choose the safest and best time to go up to the wall and pour their next drink. With self-pour technology, crowded bar areas are entirely eliminated. Everyone will feel safe when approaching the wall, which will increase their overall happiness and satisfaction levels.
Optimize Space of the Establishment
Due to the new rules and regulations in place, all food and beverage establishments will need to optimize their layout. Considering how to make your layout as COVID friendly as possible will help increase the traffic to your business. Self-pour beverage walls have a straightforward layout compared to bulky bars that take up quite a large amount of space. These beverage walls integrate into walls, which increases the amount of space, the restaurateur has available in their establishment. And, right now with the regulations for decreased capacities all over the country, that is of the utmost importance.
Display Cleaning Easily
At traditional bars, due to their bulky nature, it can be very challenging to show cleaning efforts. Customers do not have great visibility to see what is happening behind the bar, which could create a sense of uneasiness. Since self-pour beverage walls are typically integrated into walls, they are completely visible to customers. This means that all of your cleaning efforts will be entirely demonstrated to your guests. They’ll be able to see you wiping down the taps and screens, as well as how often you clean. This transparency provides customers with peace of mind knowing that your establishment is taking all of the necessary precautions to keep them as safe as possible. Creating this level of comfort with your customers is likely to result in positive reviews online and word of mouth, which can further boost your sales and increase traffic.
Maximize Customer Flow
Even in a time where capacity in restaurants and bars is reduced to anywhere between 50-70%, self-pour beverage walls maximize the flow of customers in and out. Since patrons can pour drinks simultaneously, the establishments are able to rotate more customers through. This not only makes the operator happier because of their increased sales, but it is also a win situation for the customers because they don’t have to wait in line to get their drinks.
How many times have you found yourself waiting at a bar trying to get the bartender’s attention and then realize that you’ve spent more time trying to get your drink than enjoying it? Locations with PourMyBeer self-pour tech have made the drinking experience a simple and enjoyable. With a self-pour wall, customers will never have to wait for a drink again, and ultimately, that is definitely a sure way to have satisfied customers walking out of your establishment, thus more likely that they will come back.
When customers come to an establishment with PourMyBeer technology, they are given an RFID card or wristband. Customers then go up to the wall and place their card or wristband on the reader and the system will allow them to read about the beverages on tap. Next, customers grab a glass, and start pouring. Charging by the ounce, customers only pay for what they pour. Whether they want to sample each beverage at the wall or pour a full glass of their favorite drink, the options are endless.
While at a high traffic event, PourMyBeer’s self-pour tap wall with 20 taps and 2 employees was compared to a bar with 20 taps and 4 bartenders over a 3-day period. When compared to the number of drinks served by a traditional dispense method, PourMyBeer significantly outperformed the competition 4 to 1. Based on this, establishments with PourMyBeer technology can sell 400% more drinks with only 50% of the staff.
Besides all the benefits discussed above, self-pour beverage walls also bring the operator the traditional advantages of this revolutionary technology. Some of these benefits include: simplified inventory, reduced waste, increased net profits, and more! With self-pour giving the patrons complete autonomy, the staff can focus their attention elsewhere throughout the bar or restaurant, ultimately increasing overall service and level of satisfaction. Since customers pay by the ounce, every drink they sample or pour is charged to their RFID card connected to their credit cards, which means the operators don’t lose any money giving out free samples – on the contrary, customers tend to sample several beverages before pouring their full glass which leads into increased sales.
For more information, visit pourmybeer.com
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