Are You Satisfied, Or Are You Just Full?

Morgan Tucker

Earlier this month I travelled 3500 miles to Antwerp, Belgium to find the plateware satisfaction I had been craving. It is my pleasure to introduce you to Serax, a company that plays with trend and is committed to using surprising shapes and materials and no classic designs. 

There is a distinct difference between being full and being satisfied. My preferred tabletop manufacturers continue to push their designers and partner factories to come up with creative and exciting collections. If you had the pleasure to travel to NRA in May, you would have seen the greatest display of tabletop collections in history. There were more colors, matte glazes, and unique shapes than ever before. I truly believed that we had reached the pinnacle of our industry and could fill any void with the commercial foodservice dinnerware suppliers exhibiting in Chicago.

However, in Belgium, I witnessed a new generation of tableware that pleasures all your senses.

Serax is a unique and diverse assortment of materials. Uncompromised design and functionality come together in artisan stoneware, pressed glass, fully vitrified porcelain, and fire clay, to name a few.

A sampling from Serax’s artisanal stoneware collection Aqua.
A sampling from Serax’s artisanal stoneware collection Aqua.

Research for each collections start with understanding the direction of the individual freelance designer and supporting their unique position. Each of four elements – water, earth, air, and fire – is entertained and selected or eliminated to ensure authenticity and a direct correlation to nature. Every collection is intended to be geometrically unique and independently complete.

HX August 2017 728×90

One of my favorites is Dusk, where a deep charcoal exterior enhances a glazed white interior.  The 19 unique shapes include mostly straight rimmed plates and coupe bowls. Perfect imperfection is a favorite of Jean Georges. This innovative porcelain range is celebrated for its unique ability to produce defective art that coincidentally makes an innovative assembly of very diverse shapes.  In early 2017, Little M Tucker will be the first to bring you concrete dinnerware from Serax.

We are all acutely aware of the relationship of tabletop supplies to culinary. As I continue to develop my brand, Little M Tucker, I’m thrilled that industry leaders turn to me to be a resource for tabletop solutions. The connection that I find between dinnerware and cuisine is deep. I have spent enough time with culinary artisans and award winning chefs to know that it’s not about filling your customers, it’s about satisfying them.

As I return from The Food and Wine Classic in Aspen, I am invigorated by the talent in this industry. Listening to legends and new all-stars alike address the importance of tableware proves that our consulting is meaningful and necessary. The masters have a unique way of balancing craft and design, constantly creating and evolving in new ways. Our manufacturers are doing this more than ever before… introducing new materials, creating state of the art local plants, and bringing innovative new production methods to the commercial
sector.

Serax’s BOND collections say it eloquently. The bonding of people through their shared love for the culinary art is unbreakable. As consultants we are looking to minimalistically aid in the presentation of culinary artwork. Without undermining the gastronomic experience, Serax dinnerware elevates presentation with its unparalleled luminance.

As with culinary arts, a deep emotional collection creates true satisfaction. Serax’s diversification and inventiveness will leave you yearning for more. It’s a good thing I can get it for you.

Morgan Tucker is Director of Business Development at M. Tucker, a division of Singer Equipment Company. Ms. Tucker works with a wide diversity of acclaimed restaurateurs, celebrated chefs, and industry leaders across the U.S. Her website littlemtucker.com is an exceptional resource for equipment and supplies solutions. Morgan is based in NYC and can be reached at mptucker@mtucker.com.