In today’s fast-paced world, where convenience and indulgence are top priorities for consumers, the foodservice industry must continuously innovate to meet these evolving demands. One way to do this is by offering versatile, grab-and-go options that appeal to a wide range of customers.
Enter Rich’s Filled Donut Bites—small, delicious, and perfectly suited to accompany the nation’s favorite beverage: coffee.
The new, mouthwatering Double Chocolate Filled Donut Bites join two other ready-to-finish, decadent donut holes from Rich’s: Jumbo Birthday Cake Filled Donut Bites with Vanilla Frosting Filling and French Toast Cake Filled Donut Bites with Maple Filling.
These donut bites are the ideal addition to any convenience store or limited-service restaurant (LSR) menu, providing an easy upsell opportunity that can drive sales throughout the day.
The three filled donut bites represent just a fraction of Rich’s extensive portfolio of bitesize donut delights. The Donut Bite portfolio offers classic and on-trend flavors in filled and unfilled cake and yeast varieties — and whole grain options too.
The lineup includes classic and on-trend flavors like Churro Bites, French Toast Bites, Pancake Cake Bites, Cornbread Poppers, Glazed Old-Fashioned Donut Holes, Yeast Raised Donut Holes, and Classic Cake Donut Holes.
Coffee is no longer just a morning ritual; it’s an all-day affair. According to recent studies, over 64% of Americans drink coffee daily, with many enjoying multiple cups throughout the day.
This ongoing love affair with coffee presents a significant opportunity for foodservice operators to boost their bottom line by offering complementary snacks that enhance the coffee-drinking experience.
Rich’s Donut Bites are specifically designed to meet this need. These bite-sized treats are the perfect companion to a cup of coffee, whether enjoyed during a morning commute, a midday break, or a late-night study session. Their small size makes them an ideal snack for customers looking for a sweet indulgence without the guilt of a full-sized dessert.
“A key trend we’re seeing is the desire for indulgent, yet convenient, on-the-go snacks,” says Alyssa Barrett, Senior Customer Marketing Manager at Rich Products Foodservice Division. “Our Double Chocolate Filled Donut Bites perfectly align with this trend, offering a rich, decadent treat that pairs beautifully with any beverage. Whether customers are looking for a quick snack or a sweet addition to their coffee routine, these donut bites deliver.”
In addition to satisfying consumer cravings, Rich’s Donut Bites offer significant labor-saving benefits for operators, especially those facing staffing challenges. These pre-fried, ready-to-serve donut bites can be prepared quickly and easily, allowing staff to focus on other important tasks.
“Our donut bites are designed with the operator in mind,” Barrett explains.
“They require minimal preparation—just thaw and serve or heat and serve—and they maintain their quality, ensuring that customers enjoy a fresh, delicious product every time. This convenience is especially valuable for LSRs dealing with labor shortages or high turnover, where every minute counts.”
One of the standout features of Rich’s Filled Donut Bites is their versatility. While they are delicious on their own, these donut bites can also be customized with additional toppings or decorations, enhancing their visual appeal and menu versatility.
Operators can easily add a drizzle of caramel, a sprinkle of powdered sugar, or even a dip in chocolate to create a unique offering that stands out in the crowded foodservice landscape.
“Customization is a big part of what makes these filled donut bites so appealing to operators,” says Barrett. “By adding a personal touch, they can create visually stunning, Instagram-worthy menu items that attract social media attention and draw in new customers. The possibilities are endless, and the results are sure to be a hit.”
Since their introduction, Rich’s Filled Donut Bites have quickly gained popularity among consumers, particularly Gen Z, who value both convenience and indulgence.
“Our market testing and customer feedback have been overwhelmingly positive, especially among younger consumers who appreciate the indulgence and portability of our Double Chocolate Filled Donut Bites,” Barrett shares. “They’ve become a go-to snack for many, which speaks to their wide appeal and market potential.”
Rich’s Donut Bites offer operators flexible preparation options to suit different service models. Whether choosing to thaw and serve or heat and serve, these donut bites maintain their quality and taste.
Additionally, with a one-day ambient shelf life, operators can manage inventory effectively, reducing waste and ensuring that customers always receive a fresh product.
“Our donut bites are easy to prepare, which is a critical factor for operators managing busy kitchens,” noted Barrett. “This ensures that they can always have a fresh batch ready for customers, no matter the time of day.”
When it comes to pricing, Rich’s Donut Bite Portfolio is competitively positioned, offering operators a high-margin product that can drive sales and profitability. Additionally, Rich’s provides comprehensive marketing support, including promotional materials, to help operators introduce these donut bites to their customers.
“We understand that introducing a new product can be challenging, so we offer robust marketing support to help our operators succeed,” says Barrett. “From in-store displays to digital assets, we provide everything needed to effectively promote and sell our donut bites.”
The Rich’s team also offers a full portfolio of marketing solutions to support the addition of the new donut bites to operator menus.
“Our goal is to help our operator partners and the distributors that serve them with inspiration to create limited-time offers (LTOs). These special editions are designed to drive repeat purchases and generate buzz during key times of the year.”
“This could be something as simple as a birthday cake filled donut bite to celebrate the operator’s anniversary. Seasonal LTOs are a great way to keep the product fresh and exciting for customers.”
For operators interested in adding Rich’s Donut Bites to their menu, samples and additional product information can be requested through Rich’s website. Don’t miss the opportunity to elevate your snack offering and delight your customers with these irresistible, on-trend treats.
Visit rich’s website to request samples and learn more about Rich’s Filled Donut Bites and other innovative products in their portfolio.
