Presenture LLC announced recently it is the national foodservice sales agency of record for Ivar’s Soup & Sauce Company. A Seattle institution, Ivar’s is a privately held company founded in 1938 by entrepreneur Ivar Haglund. In addition to operating well-known restaurants throughout the Northwest, Ivar’s produces top-quality soups, chowders and sauces in a stand-alone, state-of-the-art manufacturing plant.
In its new role, Presenture’s team of sales, marketing and support professionals will build and manage a national broker network for Ivar’s. This managed broker network will be supported by Presenture’s go-to-market strategy and uniform reporting, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers.
“We are thrilled to bring Seattle’s iconic and beloved Ivar’s soups, chowders and sauces to the rest of the country,” said Michael O. Maher, CEO and founder of Presenture. “Through our proprietary services, we will develop a tailor-made marketing and sales plan, ensuring that Ivar’s will be served in foodservice establishments across the United States.”
The Ivar’s story began in 1938 when Haglund opened one of the city’s first aquariums on its waterfront, selling clam chowder and fish and chips alongside. Haglund quickly established a reputation through wacky promotional stunts: octopus wrestling, clam eating contests and walking around town with a seal in a stroller. All of these stunts helped establish the Ivar’s brand. Today, Ivar’s has three full-service restaurants in Washington state, locations in sports stadiums in Washington and dozens of quick-service fish bars in the Northwest.
Ivar’s Soup & Sauce Company launched its manufacturing plant in 1994 – building a new state-of-the-art plant in 2005 – for the purpose of providing the foodservice, club and retail channels with its iconic soups, chowders and sauces across the US, Canada and Mexico.
“There is no better company than Presenture to help us get Ivar’s into the hands of people outside of the Northwest,” said Chris Lewark, Director of Sales and Marketing for Ivar’s. “Their knowledge and expertise in foodservice and managing a national broker network is unparalleled.”
About Presenture: A national foodservice sales agency based in Houston, Texas, Presenture excels in helping emerging foodservice manufacturers develop, execute and accelerate their commercial strategies.
Presenture’s team of sales, marketing and support professionals build and manage a national broker network for its manufacturer-clients. This managed broker network, supported by its go-to-market workshop and uniform reporting for four regions and 65 markets, eliminates or reduces the need for a manufacturer-owned foodservice sales team. Presenture’s proven approach saves clients time and money, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers. To learn more, visit their website.