Article contributed by Danielle Fantasia, Sales & Marketing for Motion Technology Inc.
Yet another impending shortage is gleaming its ugly head as we enter the Summer months, and this one is aiming to hit the cinema industry particularly hard.
Popcorn is a movie goers best friend. In fact, it is a vital part of the theater experience! I mean, can you even imagine sitting down in front of the big screen without a giant tub of buttery, salty goodness on your lap? Yeah… we didn’t think so. Unfortunately, this popcorn shortage maybe be a reality for many as get through the coming weeks.
What is the cause of the forecasted scarcity? To put it simply, supply-chain issues are to blame. Farmers are opting to focus on crops that will lead to heftier profits, and rightfully so. Pivoting to survive has become a well know business tactic since the start of the pandemic. Additionally, the lining that goes into the containers and bags to prevent the popcorn butter from staining movie goers’ clothes is also becoming less and less available. This means that even if owners and operators can get the popcorn, they may have nothing to serve it to their guests in.
Thankfully, there are things that cinemas can do to help offset this foreseeable disruption. Changing up the focus of your menu is a great way to distract your patrons from the unavailability of popcorn, while simultaneously restoring foodservice profits. Highlighting items like, nachos, boneless wings, or mozzarella sticks are a good place to start. You may even want to think about adding larger size options to your menu so customers can purchase them as shareables.
Altering your foodservice menu can seem overwhelming, especially if that menu hasn’t changed in quite some time. But, with the right equipment it is easy to implement new offerings in no time at all. High-speed ovens and automatic deep fryers like the MultiChef and AutoFry keep things simple and safe. Simply plug in and start cooking! They are so easy to use any employee can operate them. No need to hire a professional cook, or extensively train your staff. With the press of just a few buttons you will be serving up hot and delicious food with ease.
Don’t let these supply scarcities be the final scene for your cinema. Having a food menu that entices your guests can improve foot traffic and customer satisfaction, and with the right equipment that objective is absolutely achievable. Beat the popcorn shortage with a menu that delivers on quality time and time again.
Head to www.mtiproducts.com today to learn more!