Article contributed by Lucy Wyndham
Pop-up restaurants are one of the top five restaurant trends of 2019, reports Forbes magazine. What years ago was a non-existent or little known trend, now is a sought out dining experience.
Pop-up restaurants not only are profitable and convenient for stakeholders and chefs, but the limited availability elevates that urgency to dive into delightful “limited time” cuisine, leaving customers wanting more. Even better? Caterers can create themed menus, like offering lazy keto options for example, that match market trends to please their consumers.
Restaurant Dream Realism: The Logistics
A pop-up restaurant is more than just an on-wheels catering business. It’s feeding to the masses. Whether renting a brick and mortar space or taking your restaurant mobile, creating a pop-up restaurant requires many logistics. “Many pop-ups begin as ways to offer food and flavors unavailable in a locality. As they attract devoted fans, they create ‘underground dining communities’” writes the National Restaurant Association. Create loyal underground nutritional communities by targeting specific food preferences like vegetarianism, keto or paleo diets. The Balance Small Business, however, advises pop-up restaurants to consider basics from how will you keep food warm to more detailed matters like liquor license, sales permits, location, and supplier of goods. While seeming like a trendy pipe dream on social media, opening a pop-up involves careful planning and a creative mastermind in the kitchen.
Cater to Your Customers
After getting nailing down the logistics, it’s undeniable the popularity that pop-ups have with consumers. People love pop-ups; they love the edgy cuisine, the limited time specialty diet menus, the exclusivity and “underground” feel, reports Huffington Post. Filled with iconic and insta-worthy food, pop-ups offer consumers not just delicious food, but an experience. “Pop-ups act as a hedge against the vast and relentless waves of uncertainty” reports GQ magazine. Their trendy “newness” and cuisine appeals to consumers by the masses.
Fabulous Food Trends of 2019
The most successful pop-ups will tap into food trends to cater to their variety of customers. One such food trend is lazy keto, that has taken the nutrition world by storm. The keto diet, raves in popularity because of its high-energy benefits to its dedicated followers. Consumers love eating in restaurants that cater to their needs. Make what would be a “cheat day” a “lazy day” for a dieter by catering to that dieter’s needs. By creating a keto-friendly menu with options like lettuce wraps or high-fat supplements like avocado, pop-ups can generate enthusiasm with a major population of consumers.
Other major food trends? Kelp, plant-based foods, and phoneless dining experiences. Additionally, consumers are craving in-season foods. Pre-fixed menus that utilize in-season, market fresh produce pleases consumers wishing for an eco-friendly dining experience.
What do people love more than insta-worthy foods? Collaborations. Pop-ups that collaborate with other local small-business makes consumers happy and wanting more. When their favorite local bakery collaborates with their favorite burger pop-up: instant happiness. Generate interest in your pop-up by reaching out to other local businesses to give your consumers an unforgettable experience.
Create an pop-up experience that will wrap a line around your block for consumers by fueling your menu with food trends like keto catering options. Pop-ups aren’t going anywhere anytime soon, so capitalize on this trend while it’s hot.
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