Pop Star Selena Gomez Drives Serendipity3 Growth With Atlantic City Deal

Serendipity3 Atlantic City
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Ocean Casino Resort announced last month, the addition of the legendary New York City restaurant, Serendipity3. Debuting Spring 2022, Serendipity3, home of the world famous Frrrozen Hot Chocolate, will offer a one-of-a-kind dining experience transporting Ocean’s guests into a fantasy world filled with great food and dream-sized desserts. The 8,000-square-foot restaurant and adjacent ice cream parlor will feature a whimsical interior with a modern twist and a nod to Serendipity3’s iconic history.

“We are excited to welcome this one-of-a-kind eatery to the Ocean restaurant portfolio,” said Warren Richards, Senior Vice President of Food & Beverage for Ocean Casino Resort. “Located just steps from the energy of Ovation Hall, the addition of Serendipity3 will present our guests with the chance to create memories with each bite in a playful environment that is unique to Atlantic City.”

Established in 1954, Serendipity3 has been a New York City institution for over six decades, attracting millions of patrons since its inception. The restaurant has been the scene of several films, including the 2001 romantic comedy, Serendipity. Serendipity3 has a well-known celebrity following that includes Cher, Jackie O, Beyonce and Jay-Z, Kim Kardashian, and newly minted partner and investor, Selena Gomez.

Selena Gomez 2022
Selena Gomez

“I am thrilled that we will be expanding and opening a Serendipity3 location in the Ocean Casino Resort in Atlantic City,” said Selena Gomez, Serendipity partner. “Many new guests will be able to visit and discover what we all love so much about the original New York location.”

As only the third location outside of NYC, Serendipity3 at Ocean will offer brunch, dinner and late night eats daily. The menu highlights delectable savory creations that tap into nostalgic cravings like the foot-long hot dogs, over the top burgers, pastas, and sandwiches. Unique desserts feature ornate sundaes, pies, cakes and floats, all served with a touch of whimsy, including imaginative sweets such as the Selena Gomez inspired Selena Sundae. Gomez entry into the restaurant business came as the result of a social media push to support a newly released song. Gomez teamed up with Korean pop group Blackpink to release the chart-topping hit “Ice Cream,” but there was so much more that went into the collaboration.  In the months leading up to the song’s premiere, Gomez thought there was no better way to celebrate than with a new ice cream flavor inspired by the single. This was how Serendipity’s Cookies and Cream Remix featuring pink vanilla ice cream and thick black fudge swirls with cream-filled cookie pieces came to life. That connection would turn into an investment in the company. 

Ocean Resort CasinoThe announcement comes on the heels of Ocean revealing the opening of the new Hawaiian-inspired casual eatery, Makai, along with Nola’s Bar & Lounge, an all-new nightlife and live music venue. Ocean recently announced a resort reinvestment of more than $75 million over the next year, featuring the highly anticipated addition of more than 460 guest rooms and suites. This follows Ocean’s 2021 property improvements, including a redesigned casino floor with new high limit experiences.

  • DAVO by Avalara
  • Epiq Global Payment Card Settlement
  • Day & Nite
  • BelGioioso Burrata
  • RATIONAL USA
  • McKee Foodservice Sunbelt Bakery
  • Easy Ice
  • AyrKing Mixstir
  • AHF National Conference 2024
  • Atosa USA
  • T&S Brass Eversteel Pre-Rinse Units
  • Simplot Frozen Avocado
  • Imperial Dade
  • Inline Plastics
  • RAK Porcelain

The resort spans over 20 beachfront acres on the world-famous Atlantic City Boardwalk, Ocean Casino Resort,, features 1,399 guest rooms and suites; 135,000 square feet of gaming entertainment; 1,720 slot machines; 108 gaming tables; 160,000 square feet of meeting and convention space; 90,000 square feet of unique outdoor space; 4 upscale dining restaurants; 11 casual dining options; a 40,000 square foot spa; 6 signature day and nightlife experiences; and a 4,500-seat concert venue. Ocean is home to the world’s largest Top Golf Swing Suite and offers both land-based sports wagering and online gaming within the state of New Jersey through its real-money gaming sites. 

  • Simplot Frozen Avocado
  • AHF National Conference 2024
  • McKee Foodservice Sunbelt Bakery
  • Day & Nite
  • RATIONAL USA
  • Easy Ice
  • Atosa USA
  • BelGioioso Burrata
  • RAK Porcelain
  • T&S Brass Eversteel Pre-Rinse Units
  • DAVO by Avalara
  • Inline Plastics
  • Epiq Global Payment Card Settlement
  • AyrKing Mixstir
  • Imperial Dade