Pizza Shop Profits: Focus on Fried Food

slice pepperoni pizza shop buffalo wings
Article contributed by Danielle Fantasia, Sales & Marketing for Motion Technology Inc. 

At times, fried food can seem like a menu filler for pizza shops. All the buzz is based around the pies and rarely, if at all, are fried items getting their time in the spotlight.

Now, we can totally understand why the main menu option that pizza shop owners and operators want to highlight would be their pizza. It is the heart of the business. The pairing of dough, sauce and cheese is revered across the world! But they’d be crazy not to capitalize on the flavor and profit potential that freshly fried foods can being to the table.

For starters, some things are just meant to be together. Like Mario & Luigi, or Thelma & Louise, pizza & wings are two of those things. A classic combination craved by many on a Friday or Saturday night. Nothing like a cheesy pepperoni pizza and pile of buffalo wings to celebrate the weekend! This is a great opportunity to run promotions and increase foot traffic and delivery orders.

But it doesn’t stop at chicken wings. French fries, onion rings, jalapeño poppers are just some of the deep-fried add-ons that can lead to a rise in earnings. The important thing to remember is that your customers can only order these menu items if they know they exist. So, make sure to get the word out and promote these crispy choices as much as possible. We’re talking Instagram, Facebook, and even TikTok. Utilize all the social media outlets!

Now, just because fried foods can make delicious appetizers or sides doesn’t mean they can’t be part of the main dish. Combine crunchy, breaded, boneless chicken, Buffalo sauce, mozzarella cheese and blue cheese dressing to create a Buffalo Chicken Pizza. Or load up a crust with French fries, bacon bits, cheddar cheese, chives, and sour cream for a Loaded Baked Potato Pizza. You are only limited by your own imagination!

If you’ve never served fried food before it is understandable that you may feel a bit apprehensive. But, with the right equipment, you can leave the worry behind and easily dive into the world of deep-frying. Automatic, ventless deep fryers like AutoFry make getting started easy and safe. AutoFry does the hard work for you, even shaking the internal basket(s) like an actual fry cook. Not to mention our entire line is fully enclosed, protecting employees from the dangers they would encounter with an open fryer. Reach out today to learn more about how your business can benefit from the power and precision AutoFry brings to the table.

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