In the most normal of circumstances one of the major challenges for restaurant professionals has been to fill seats on Monday through Wednesday evenings. With the challenge of the Covid-19 restaurant marketing initiatives are being redirected towards driving newly expanded Takeout and Delivery operations.
To accomplish that goal, operators are turning to technology. The challenge for many is that social media and email have become overrun with the offerings of many of their competitors. Florida based NoMoreEmptyTables.com were determined to create a solution that would help operators overcome that challenge.
NoMoreEmptyTables.com, as with so many successful concepts, was born from necessity. Chris Canzano listened to the challenges of a local restaurateur in his Ft. Myers, FL community to attract patrons and decided to do something about it.
“Our approach is to start with the basics, so we begin by helping you build a list of customers who love your restaurant,” Canzano explained. “It’s easy to grow your database by making them a simple offer in exchange for their contact info. You offer something of value like a free dessert and in exchange and they voluntarily give you their name, phone number and birth date.”
With No More Empty Tables, operators are able to quickly add customers to their subscriber list. “We enable you to capture everyone who goes to your Website, Facebook or Instagram page, visits your restaurant or has ordered take out or delivery,” Canzano
continued.
The NoMoreEmptyTables.com goal, is to keep customers coming back with timely and targeted Text Messages. “We understand how busy restaurants are in these challenging times and operating in many cases with skeleton staffs. So, with a push of a button, we can drive customers to order,” Canzano added.
Text Messaging brings a unique set of advantages. It is built into every phone so there’s no need for the customer to have to download yet another app. It is the only marketing medium that allows you to communicate with your customer exactly when you want your message heard. “No more is the restaurant dependent on hoping they are logged into Facebook or have decided to check their email, turn on the radio or TV with hopes of hearing your message. Remember friends text friends!” Chris continued.
National statistics support the impact of text messages. There are some 4.3 Billion active users with open rates at an astounding 98%. Research shows that 90% are read within three minutes and click through rates are 4x to 10x times those of email.
“We understand how busy restaurants are with ramping up their delivery and takeout operations,” Canzano noted. “With a goal of click to validate and redeem and track, our team is ready to help our customers personalize offers, with unique to the individual and targeted offers that vary in length of use, quantity of use and a simple point and click validation process.”
The most successful NoMoreEmptyTables.com clients are sending 2-4 messages per week. “Remember, it’s not what you or I think is the correct amount of messages. It is what your customers who spend money with you think. They vote with their wallets! With our detailed tracking you’ll figure out what’s best for you very quickly,” Canzano detailed.
NoMoreEmptyTables.com has also enabled a number of restaurants to create a new “personality. “As the owner/ manager you decide what is best. Today it could be not only free delivery, but a free roll of toilet paper,” Chris said. “But if you want to know what’s working for other restaurants in other areas you can read about it in our “What’s Working Now” members access area. For example, the State of New York passed emergency legislation for restaurants to sell alcohol. The NoMoreEmptyTables.com creates a simple platform to market this great opportunity.”
“With our system, you are really sending a personalized and unique message to each person. That, in a time of social distancing, really has extra impact on your customer,” Canzano concluded.
