As fans make a return to ballparks across the country, there are still many questions on the new protocols concerning food concessions and self-service stations. Kraft Heinz has developed an answer to those questions.
Over the course of the past year, Kraft Heinz has developed the Heinz Keystone® Automatic Dispenser. According to Molly Scott, Kraft Heinz Director of Category Marketing for Food Service, the new dispensers eliminate the need for consumers to touch the dispensers to enjoy their favorite Heinz sauces. The dispenser is 100% touchless and was designed by Kraft Heinz to reduce consumer stress over the use of shared touchpoints. “Condiment lovers can simply wave their hand above the dispenser to enjoy the great taste of Heinz. Each touchless use delivers a pre-portioned 0.5-ounce serving to allow for more effective coverage on food, like a favorite burger or fries,” said Scott.
The dispenser was developed by Kraft Heinz after speaking with both foodservice operators as well as consumers. Scott explained, that in 2020 Heinz found that 67% of foodservice operators were looking for permanent solutions for condiment dispensers due to COVID-19. According to Scott, when Heinz interviewed consumers, 91% of consumers said that if an operator has a dispenser on site, it is important for it to be hands free. Additionally, 94% of consumers said they would feel safe using the Heinz Keystone® Automatic Dispenser when dining out.
The concept for the dispenser was developed by the Kraft Heinz Research and Development Team in order to assist consumers during the pandemic. “When this was starting to hit in March, we said hey, this was an important part of our Heinz brand, being a 150-year-old brand. It’s extremely important that we keep up with the trends to make sure that we are there at every point for the consumer need.”
In addition to keeping the health and safety of the consumer in mind during the development of the Heinz Keystone® Automatic Dispenser, the team also stayed focused on profit and loss priorities of foodservice operators. With that goal in mind Scott’s Kraft Heinz team sought to minimize cost for the operator during the R&D process.
“We were able to accomplish that goal by creating a lid that works with our existing dispensers. This allows the operator a couple of points of flexibility. One because it is less of an investment. From an operational perspective they do not have to do as much training with their staff on how the dispenser bags fit inside. They can easily just remove the lids they currently have, and they can replace it with the hands-free lid.”
The unit’s flexibility to handle not only ketchup but the full line of Kraft Heinz condiments is sure to make it both a fan and operator favorite. “The Pandemic has spurred huge growth in chicken wings. So the new dispensers’ ability to handle both ranch dressing and barbecue sauce makes it invaluable,” Scott added.
The pandemic has also brought a new industry focus on takeout and delivery. The new hands-free lid helps both the consumer and the operator execute their commitment to contactless dispensing.
“It works with our full line of various sauces: ketchup, mustard, mayonnaise, ranch, barbecue sauce, you name it. The dispenser works on all of our machines and sauces.”
The dispenser enables the operator to pre-set that all servings of Heinz sauces are dispensed in measured 0.5-ounce servings to eliminate waste. “It is perfect for both prefilling ramekins in the back of a restaurant, or for self-service by the consumer,” Scott said.
Scott feels that the Kraft Heinz dispenser will play a key role in helping Americans return to ballparks and stadiums safely in the coming months. Scott looks forward to the day that she as well as many other fans can return to baseball, football and college football games while safely enjoying their favorite Heinz sauces in a safe manner.
The dispenser lid and bundle are sold by Heinz and can be ordered online at the Heinz website, over the phone at 1-855-57HEINZ (1-855-574-3469), or by contacting your Kraft Heinz Representative.