With the growth of takeout and delivery over the past two plus years and the return of in-restaurant dining patrons, the selection of the right kitchen equipment has become essential. New equipment improves efficiency and food safety, lowers operational costs, and bottom line, makes a statement to both your staff and guests.
To ensure that operators have the correct equipment that changes in the industry have driven, New Jersey based manufacturers’ representative TD Marketing has teamed with NBR. The Central New Jersey foodservice equipment manufacturer. NBR specializes in essential products which allows for functionality while contributing to cleanliness, food preparation, and overall food safety.
“The NBR product line fills so many different segments of our industry,” noted TD Marketing’s president, Frank Doyle. “They can really help complete a kitchen and the other great part is availability. It’s a local company and they have plenty of stock and we all know in our territories in the Philadelphia, PA, the metro New York, and the New Jersey area, everybody needs things yesterday, especially during these crazy times that we are experiencing now.”
NBR specializes in “heavy duty tables and sinks for all price points and higher quality demands,” Doyle said. “Their quality is phenomenal. They are bringing in 14-gauge 304 series stainless steel, so they have a premier line for the more spec type work where you need more heavy duty tables and sinks and they also have an economy style that brings down the price point which drops you down to the 16 gauge 304 stainless steel.”
NBR also manufacturers an extensive bar equipment line. “For most applications today where there’s a need for several different types of bars. In today’s restaurant, you might need a small bar, a service bar or even a waiter’s station to complete a kitchen and front of the house design and NBR offers high quality solutions for each,” Doyle added.
According to Doyle, NBR’s commitment runs deep to support the highest quality manufacturing. “They are also customer service masters. “When our dealer-customers place orders with NBR, when the order is processed their staff reviews every item on the purchase order. If they find something that they don’t have in stock at that time they contact our customers and give them options of what is available that’s very close to what they’re looking for. Nine times out of 10 that customer takes what they have because they need it and that’s just the best service you could possibly offer. It’s so much more than just wanting to process orders and move on to the next P.O. NBR is all about the follow through to installation.”
With that commitment to quality and manufacturing, 2022 is evolving into a banner year for the TD/NBR team. TD Marketing recently coordinated with NBR to complete the outfitting of several Sarabeth’s locations in New York City with shelving lines and bar equipment demonstrating NBR’s range of products.
“The best testimony we have is actually our own showroom,” Doyle said. “I just put in a brand-new demo test kitchen, and this is a great example of why availability is so important. The plumbing side of NBR’s business – their sinks and their floor troughs and their hand sinks are products that sometimes get forgotten about and then at the last minute the plumber says, ‘hey I need to get this installed’, and you scramble to try to find it. So again, having NBR so close I was able to put in floor troughs and I didn’t know that the plumber wasn’t providing them. So, spur of a moment I was able to drive down to NBR, pick up floor troughs and get them back to the plumber to have them installed in a concrete floor that day. He was amazed. He couldn’t believe how fast I was able to go get these floor troughs and bring them back and have them installed.”
The TD Marketing test kitchen is playing a huge role as the company seeks to support the dealer and consultant professional. In addition to NBR, Doyle points out that “the facility features different types of food processors for chefs that want to come in and try to grind their spices and see if it’ll do exactly what they want it to do. Or an oven they want to use to try a specific menu item to see if it’s going to cook the way they want it to cook in the time frame that they want it to. It is just a great way for chefs to be able to test out a piece of equipment or small appliance and see if it will fit their needs before they go out
and purchase.”
Doyle explained that while the Internet is a great educational tool, “sometimes you really need to just put your hands on the equipment and give it a test drive. I think the demo test kitchens are never going away. They will always add value and we always invite our dealer customers and chefs to come in and try anything. I think it’s critical to the sale of a lot of different higher end type of appliances like speed ovens and combi ovens and food preservation, and especially with food processing.”
He also indicated that as the industry resurges, several pieces of equipment are regaining relevance these days. “The top siders on griddles are coming back. It’s all about speed today. Everybody is just fast paced but you don’t have a whole lot of time for lunch so they’ve got to find ways to keep a really great product and do it as fast as they possibly can,” Doyle concluded.
With the NBR line from TD Marketing, operators and the dealer and consultants that serve them can focus on maximizing their guests’ dining experience.
To learn more about NBR Equipment, visit their website.
To learn more about TD Marketing, visit their website.
