Are tea drinkers a big part of your business? If you are a café, fast casual eatery, of even full-service restaurant, your tea or coffee can be the make or break of your guests’ experience. Coffee is a whole other topic but tea is something that is relatively simple where anybody can brew a nice cup of tea.
Recently the Mighty Leaf Tea Company has released a new multi-tiered tea program that has got a lot of operators excited. Mighty Leaf specializes in artisan blends of whole leaf teas, herbs and fruits. Mighty Leaf’s new program offers three distinct lines of teas to serve the multi-faceted needs of its foodservice customers. The new program is a part of the company’s broader strategy to offer a high-quality tea program for the foodservice channel at every price point and for every venue. We sat down with Mighty Leaf’s CEO Sheila Stanziale to learn more about Mighty Leaf and what these new programs will translate to operators.
Sheila has had a lengthy career within the corporate foodservice industry, formerly with Nabisco then 14 years at Pepsico in sales and operations before shifting to Guinness for the remaining years before connecting with Mighty Leaf. Sheila is no stranger to the beverage industry and is helping to bring Mighty Leaf Tea Company to the next level of success.
In addition to the new program, Sheila has also re-invigorated its iced tea portfolio to help foodservice providers take advantage of the fast growing segment of iced-tea beverages. Mighty Leaf now offers a large variety of ice tea options from black to green blends, to herbal infusion and are all brewed freshly. The new iced tea portfolio is designed to appeal to a broad range of consumer tastes with 10 flavors total, 5 black, 3 greens and 2 herbals. All of these freshly brewed iced-teas for in pre-portioned fractional packs and filter bag options to offer operators multiple iced-tea solutions.
Mighty Leaf sees the potential they have as a brand to become a true commodity for the massive foodservice industry. Tea is the world’s most widely consumed beverage next to water. “We are launching a new expanded portfolio, objective is to be food service operators one stop shop for ice and hot tea. One stop shop on the hot tea side we essentially have created a good, better and best,” Stanziale stated. With over 158 million Americans drinking tea on an average day and estimated $9 billion market in the U.S. foodservice sector, the opportunity is beyond substantial.
So what does this multi-tiered tea program look like? The outline on the program is split into three different segments. The first segment in this three-tiered program is Origins by Mighty Leaf is the most basic of the tiers but still is synonymous with the high quality product of Mighty Leaf. Origins will have a new high quality, value line that is optimal for in-room hotel tea service, banquet, and fast-casual cafes. All the tea is kosher, gluten-free, and certified vegan, and has gone through the Non-GMO project verification process. It will include six teas, spanning from Earl Grey, English Breakfast, and Jasmine Green.
The second tier in the program is the Mighty Leaf Whole Tea tier which is the signature Mighty Leaf Tea but with an entirely new look. It will continue to be the premium tea line that is ideal for hospitality, lodging, casual dining, and office coffee services. It will include an over 20 Mighty Leaf tea package and signature with their iconic hand stitched bag. In addition to the classic the whole tea program will include the launch of four new teas like organic fair trade coconut assam, organic emerald matcha, decaf breakfast and organic fair trade almond spice. The last segment is called Tea & Company which is the highest tier which is a new 100% USDA organic premium brand launched exclusively for higher end restaurants where a boutique offering is critical. It will have an assortment of inventive herbal blends, rare and exotic tea as well as traditional teas. Amongst the variety will be many small lot teas, sourced from renowned tea regions around the world. All 12-tea options will be packaged in the iconic hand-stitched, silken pouches.
“We are excited about our enhanced foodservice portfolio,” said Tom Smallhorn, chief marketing officer, Mighty Leaf Tea. “With three distinct lines of high-quality options, at a variety of price points, plus a new portfolio of iced teas we can provide all the tea solutions for customer needs.”
Mighty Leaf Tea is available at the finest hotels and restaurants, national and regional grocery stores, and a wide variety of other foodservice operators nationwide.
For more information on Mighty Leaf Tea, please visit their website.