Article contributed by Mike Berman, COO, Day & Nite/All Service
This weekly Total Food Service column first appeared April 6, 2020, evolving from pure crisis management to offer sound proactive managerial guidance consistent with Maya Angelou’s sage “History, despite its wrenching pain, cannot be unlived; but if faced with courage, need not be lived again.” advice. No industry has endured more hardship than hospitality over this past year and no sector of the economy has more riding on robust renewal than foodservice does. Before our industry can assure never again going through anything even approaching the devastation of this past year, we must take time for learning and applying the most profound lessons from recent history.
Roll back your mental clock to holiday season 2019 when coronavirus was a distant rumor, the economy was humming along, and there was great anticipation for the dawn of a new decade. With the full benefit of hindsight, given what you now know, what would you have done differently? Day & Nite family of companies representatives have asked this question countless times to its clients and suppliers in recent weeks, and by an overwhelming majority the answer remains the same: better prepare and protect against potential threats to the business. Consistency of these answers should not be surprising as any number of government officials are now also more freely talking about ways more active Covid-19 measures could have prevented horrible public health and accompanying economic calamities of this past year. With the American Rescue Plan Act of 2021 and Congress voting to extend Payroll Protection Program benefits, hospitality now has funding to never again be caught off-guard so that nothing like this past year will ever rear its head in the future.
Wisely spending government funds like the American Rescue Plan Act so that your business generates the most favorable immediate and sustainable returns is, without doubt, the most important decision any hospitality executive will make. Capital improvements to deliver the most hygienic guest experience, ensure workplace health and food safety in the most comprehensive, meaningful ways assuredly the best use of these funds to avoid the wrenching pains of this past year ever again.
Experts from medicine, science and academia continue to highlight indoor environmental quality as the single most important action for stopping the spread of deadly pathogens, eliminating triggers for asthma and other respiratory conditions. Taking the non-profit Covid Straight Talk 3-minute survey will help you better assess how well protected your business is, reinforce why spending government funds on improving your indoor air quality is hospitality’s wisest, most impactful, lasting decision.
Combining decades of practical HVAC expertise with its leadership in indoor environmental air quality, further supplemented by close medical, scientific and academic advisors, Day & Nite Performance Solutions’ engineered suite of technologies-products-services is designed to deliver the most comprehensive, perpetual range and depth of workplace and food safety. Already foodservice’s most trusted source for installing, maintaining and repairing essential equipment, Day & Nite Performance Solutions is uniquely positioned to and qualified for comprehensively and cost-effectively delivering proactive prevention and precaution every foodservice professional now wishes was in place prior to Covid-19 putting lives and livelihoods in peril.
Shell shocked by the surreal events though any of us might be, the most critical decision for getting the most out of your designated government funds will be flawed if you do not factor Day & Nite Performance Solutions into your thinking, planning and execution.
Having this trusted resource firmly committed to foodservice is anything but a small thing. Just as we have seen numerous self-proclaimed financial gurus redirect their promotion of get rich quick schemes to how to spend $2000 stimulus checks you can bet any number of new entrants, companies you have never heard of, will be in hyperactive sales mode making all sorts of claims. There’s an entirely different wrenching pain from buying the wrong thing from the wrong company to be avoided at this most critical time. Whether evidenced by the Day & Nite family of companies unrivaled commitment to the hospitality industry since the mid-1970’s, Total Food Service entrusting Day & Nite to write this important column every week this past year, or that proceeds from Day & Nite Performance Solutions installations will be donated to James Beard Foundation’s Open For Good campaign to help independent restaurants get back on their feet, contact firstname.lastname@example.org as your most expert, the industry’s most known and trusted resource for only knowing and living good things in the weeks, months, years and decades ahead.