As with most people and companies, we are ready to move forward and get back to business.
Our annual Northeast trade shows were put on hold for two years, but Imperial Dade is ready to host our NJ Innovations Expo, in-person on Wednesday, September 21st at the Meadowlands Exposition Center, in Secaucus, NJ.
While Zoom calls and emails have been an adequate substitute during the pandemic, customers are hungry for connections, conversations, and experiences – that’s what we’re looking forward to providing during our upcoming event. It’s those ‘aha’ moments when a customer can lay their eyes on a solution. We’ve missed the opportunity to walk our customers through our catalog in person, where they can not only see, but touch thousands of foodservice and facilities maintenance products.
Figuring out how to navigate the different channels of communication for various topics has been a learning curve for the whole industry. Some topics could be addressed using technology but when it comes to selecting packaging for the burgers and entrees on your menu or seeing a demonstration of a new floor scrubber, it’s much more effective to see those things in person. You can see and feel the products, test them, and turn them upside down; and talk to the people that make our industry so dynamic and interesting, that’s the fun part of the NJ Innovations Expo.
After running shows earlier this year in Ft. Lauderdale and last year in Atlanta, there are a lot of new customers emerging. Many first-time attendees are coming to our shows, finding products for their new businesses that have opened recently. Catering towards these newcomers ensuring that they’re gaining all the value they can from the event, and that their experience is comfortable, is one of the main goals for the upcoming expo.
The customer experience we create for our shows is only as good as our ability to tailor the event for our vendors that exhibit as well. That’s why it is so important to us that we find exhibit halls like the Meadowlands Exposition Center in Secaucus that check all the boxes. We make sure that our general contractor and our venues are both exhibitor friendly. We treat our exhibitors to refreshments and snacks during set up and throughout the day of the show to enhance their experience and thank them for their support.
Aside from the relationships being built, and products being showcased, we understand that fun and education are also attractions of the event. Once again in ’22, our Expo will feature New York Rangers alumni signing autographs, great food, seminars on sustainability, food safety, and facility maintenance, and a returning favorite from the 2019 Expo, the women’s leadership panel discussion. The speakers on that panel include Valerie Burd, president of ABM Education, and Dr. Felicia Townsend, program director of the ISSA Hygieia Network, among other prominent female industry leaders.
These seminars will be offered to help provide information and solutions to some of the most important, pressing issues in the industry. Problems like inflation, supply-chain management, and differentiating your business from competition will all be discussed at the Expo. Businesses want to stand out in a crowded marketplace, we have solutions that can help our customers do just that. And, if the packaging you’ve been using for the past ten years is backordered, you’ll be able to physically look at all the new alternatives and talk with the different vendors about what readily available items can be used as a substitute or even find something better.
New solutions are provided by new products, and the future is filled with exciting innovations set to help the industry as needed. Robotic cleaning equipment to increase efficiency and reduce labor, sustainability and environmentally friendly packaging options, and new dispensing technology, among other products, will all take the stage at the Innovations Expo.
Those who would like to attend can do so by pre-registering at ImperialDade.com, look for the Expo banner on the home page, or walking in the day of the show to register on site. There will be free parking, and Imperial Dade is even offering Lyft vouchers for those who will be attending via a ride-sharing service. More details are available on the NJ Innovations Expo website.
Don’t forget to ask for me and say hi at the show!