Did you make it to all three days of the 2016 Hotel Experience Show at the Javits Center? This year’s show is going to be more concentrated, as the HX Show 2017 will be shifting from a three-day to a two-day schedule on the dates of November 12th-13th, 2017.
Raising the Experience
As the destination for the hospitality industry, the HX Show 2017 is launching a high touch, high impact innovation to the show. This new concept features three idea-inspiring areas designed to bring the guest experience to life on the show floor. A full-scale replica of THE guest experience will be created for:
- Lobby & Bar
- Food & Beverage
- Spa & Wellness
These experiential areas – designed in partnership with professional teams from our show partner BDNY – are highly immersive. Attendees can soak in the guest experience, exploring products and services for both back-of-house and front-of-house needs. These buzz-worthy displays will create a “neighborhood” of discussion and networking between attendees and exhibitors. Together HX and BDNY will integrate suppliers to showcase the guest experience of today — and tomorrow. View the HX 2017 Prospectus here.
Connecting You to More Buyers
To continue making this the most valuable show you attend, the HX marketing team is widening our target audience to bring you more qualified leads and buyers. The audience acquisition strategy focuses on bringing in more of the people you need to see: purchasing agents, general managers, hotel engineers, IT directors, directors of housekeeping, F&B managers and hotel restaurant chefs from not only large hotel chains but also independent hotels, resorts, B&B’s, the military, and casinos.
Important Schedule Updates
The HX: The Hotel Experience Team are excited to announce that based on exhibitor and attendee feedback, and the value of aligning HX with BDNY, we will be migrating HX to a two (2) day show. The new show dates will be November 12-13, 2017. We are excited to deliver our exhibitor partners this increase in efficiency, traffic rate and audience targeting. Including:
- HX 2017 aligns with BDNY
- Expect more cross-over traffic between the shows due to schedule alignment and the immersive hotel experience showcases.
- HX 2017 is traffic-heavy and efficient
- A three-day show is now condensed into two, creating a busier show floor and providing more qualified leads in a shorter time frame. In fact, 84% of leads captured by exhibitors in the past five years have been on Sunday and Monday. The energy of the show is tightly focused, creating a purpose driven experience.
The HX: The Hotel Experience Team is excited about bringing the guest experience to life this November at HX and hope you’ll consider being part of the action again! HX Show 2017 is the destination for the hospitality industry. Thanks as always for your partnership in this fantastic show.
Please apply online or connect with us today to come be part of the action and reach your audience at the HX Show 2017!
