Times Square is now home to the newest edition of Margaritaville’s international lodging portfolio. The latest property, Margaritaville Resort Times Square, is located at 560 Seventh Avenue in Manhattan and officially opened its doors this summer.
The building rises 32 stories above 40th Street and houses 234 guest rooms, five restaurants and bars, a year-round outdoor heated pool, and a ground-floor Margaritaville retail store. Dining options include the two-story Margaritaville Restaurant that features New York’s largest tiki bar and a 32-foot replica of the Statue of Liberty with margarita in her torch hand.
“The opening of Margaritaville Resort Times Square is an incredible moment for the hundreds of team members involved in this property and for the city of New York after such a challenging year,” said Sharif El-Gamal, chairman and CEO of Soho Properties and owner and developer of Margaritaville Resort Times Square. “This resort will provide an unparalleled getaway never before experienced in Manhattan and we are thrilled to be welcoming guests today and for years to come.”
The project team also includes Margaritaville Hospitality Group, Flintlock Constructions Services, and IMCMV Holdings for the property’s food, beverage, and retail concepts. Total construction costs hover around $370 million.
Manhattan-based design studio Stonehill Taylor and interior designer The McBride Company were retained to complete the look and feel of the building. The 32-story glass-clad structure features a multi-story podium, a series of cantilevered blocks that help maximize interior floor area, several open-air recreational terraces, and an ornamental concrete crown.
The Stonehill Taylor design includes the building’s façade being covered in a glass curtain wall with a setback on the southern elevation to allow for the pool terrace. The entrance, which is marked by a marquee, leads to a retail space on the first floor, and elevators that take you to the hotel lobby on the fifth floor, where guests can find Joe Merchant Coffee & Provisions, the License to Chill Bar, and a set of stairs that leads downstairs to the pool on the fourth floor, as well as the indoor/outdoor LandShark Bar & Grill. The second and third floors are occupied by the Margaritaville Restaurant, which is accessible by an escalator on the ground floor. The guestrooms sit above these main public spaces and the 5 o’Clock Somewhere Bar spans the top two floors has terraces that offer striking views of Times Square. A synagogue will also be housed within the building to replace the worship space that was formerly on-site within the previous building belonging to the Parsons School of Design.
Margaritaville and The McBride Company developed custom artwork for the property. Pieces include the “Dripping 5 o’Clock,” a nod to Salvador Dali’s famous clock painting, and a Roy Lichtenstein-inspired print titled “Darling…This Looks Just Like Margaritaville” that pays homage to Lichtenstein’s famous work Masterpiece, Margaritaville, and the nearby Jones Beach.
“We cannot wait to welcome local New Yorkers and the city’s global travelers to Margaritaville Resort Times Square,” said Margaritaville Time Square general manager Kori Yoran. “The resort brings paradise to the island of Manhattan and offers something for everyone from families to happy hour with friends.”
