Guy Fieri Named “Ambassador of Hospitality” by National Restaurant Association Educational Foundation

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Last month, Guy Fieri, chef, restaurateur and Food Network Emmy Award-winning TV host, has been named the 2021 Thad and Alice Eure Ambassador of Hospitality by the National Restaurant Association Educational Foundation (NRAEF). Presented annually by Ecolab, the Ambassador of Hospitality is the NRAEF’s most prestigious honor presented to an outstanding leader, advocate and role model for today’s and tomorrow’s restaurant workers.

Fieri was selected by a distinguished panel of judges, which included NRAEF and National Restaurant Association trustees and board members.  In addition to his many years of dedication and commitment to community service and the industry, Guy Fieri is being celebrated for his tireless support for restaurant workers and operators during the pandemic. 

In 2020, he championed the NRAEF’s Restaurant Employee Relief Fund (RERF), which raised more than $21.5 million in financial aid for over 43,000 unemployed restaurant workers, and executive produced and co-directed Restaurant Hustle 2020: All on The Line, a Food Network documentary about four chefs trying to stay in business at the start of the pandemic.

The Guy Fieri Foundation has served more than 120,000 meals from its “Rescue Trailer,” a mobile kitchen that served meals to firefighters, rescue and relief workers during the California wildfires as well as hospital workers throughout the state. Fieri is also committed to supporting military service members and veterans and has entertained and cooked for troops in the Persian Gulf.

“I’m truly honored to receive the Thad and Alice Eure Ambassador of Hospitality award from the National Restaurant Association and the Educational Foundation. Restaurants feed more than just our stomachs, they nourish our communities, and supporting the hard-working people behind these businesses is more important now than ever,” said Fieri.

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“Guy’s leadership and quick action to help thousands of restaurant workers and operators perfectly represents the true spirit of the Ambassador of Hospitality award,” said Rob Gifford, president, NRAEF. “During these challenging times, Guy’s mission to support our industry and restaurant workers from all backgrounds is more important than ever.  He is an inspiring leader and exceptional example for us all as we work together to get our communities and restaurant workers back on their feet, and back to building futures in this industry of limitless opportunity.”

“We congratulate Guy Fieri on this award – a worthy winner who continues the great tradition of exceptional leadership and advocacy in the restaurant industry,” said Greg Cook, Executive Vice President and General Manager of Global Institutional for Ecolab. “Through thick and thin, Guy has championed the unique voice of restaurant workers, and the pandemic has been no exception. We’re proud to have partnered with him on the Restaurant Employee Relief Fund and thank him for his dedication to raising awareness and donations for this important cause.”

Established in 1987, the NRAEF Ambassador of Hospitality award is named for Thad and Alice Eure, industry icons and founders of the famed Angus Barn in Raleigh, N.C. The Eures embodied exceptional character and leadership and devoted their lives and resources to advancing the restaurant industry along with creating opportunities for people everywhere. “On behalf of my parents, I’m proud to present the Ambassador of Hospitality Award to Guy, who so beautifully reflects their ideals,” says Van Eure, owner of Angus Barn.

The Ambassador of Hospitality award caps off the NRAEF’s three-month Restaurants Advance: Journeys that Inspire series of real-life stories about restaurateurs persevering during the pandemic and advancing the industry through diversity, equity and inclusion, community service and leadership.  The Journeys That Inspire series is presented by longstanding NRAEF and National Restaurant Association supporters – PepsiCo, American Express and Ecolab.

  • BelGioioso Burrata
  • RATIONAL USA
  • Cuisine Solutions
  • Atosa USA
  • McKee Foodservice
  • RAK Porcelain
  • AHF National Conference 2024
  • T&S Brass Eversteel Pre-Rinse Units
  • Simplot Frozen Avocado
  • AyrKing Mixstir
  • DAVO by Avalara
  • Imperial Dade
  • Easy Ice
  • Day & Nite