Article contributed by Law Coffee
Know Your Customer: Going Gourmet
Your summer coffee customer might be looking to enjoy their morning coffee at your outdoor seating. Are you serving all of the varieties they are looking for? The National Coffee Association reported that for the first time in 67 years, more than half (59%) of coffee cups consumed daily are now classified as gourmet; this is something to pay close attention to.
“Gourmet” coffee is comprised of three categories:
- Espresso-based drinks (cappuccinos and lattes)
- Non-espresso based drinks (cold brew coffee, nitro-cold brew coffee and frozen blended coffee)
- Traditional coffee made from high-quality beans
Of these three categories, consumers are actually drinking as much non-espresso based drinks (like cold brew) as they are traditional coffee. That’s huge!
Gourmet coffee has taken off in all age groups with the majority of younger generations making gourmet coffee a part of their daily routine. Take a look at the chart below to understand how each generation takes their coffee. It’s easy to see that consumers want options…and “gourmet” better be one of them.
Coffee Ice Cubes = Increased Profits and Happy Customers
No one likes watered-down iced coffee. Rid your customers of this travesty by offering coffee ice cubes (better yet, cold brew ice cubes) and make some money while you’re at it.
This addition is of little cost to you with three outstanding benefits:
- Increased margins (Starbucks is charging 80 cents for coffee cubes…80 cents! Think about that!)
- Product sustainability – You are proud of the drinks you create – make your product’s flavor last for your customers. Don’t let watery ice cubes infringe on the taste that represents you!
- Happy Customers!
Offering coffee cubes or cold brew cubes will help you stand out this summer when the demand for cold coffee drinks is at an all-time high!
Just pour brewed coffee into an ice cube tray, freeze and voila! You have coffee ice cubes! Add vanilla, chocolate or milk and honey to the cubes for something even more unique.
Make it Cold!
Your cold drink line-up is essential for increased sales all year long but even more so during the summer months.
From our classic iced teas and iced coffees to our latest products including Ironbound Nitro Cold Brew Coffee and Law’s Cold Brew Coffee, we’ve got you covered!
Get all your summer coffee cups in a row! To order or for more information contact us at firstname.lastname@example.org or (800) 675-0627.