Article contributed by Mike Berman, COO, Day & Nite/All Service
The food is exquisite, the service impeccable, the drink selection superb, the ambiance delightful… all of it typically featured on a restaurant’s home page.
Yet, Brooklyn’s standout Barano dedicates the highest rent part of their website real estate to safety and hygiene, the restaurant’s recently upgraded HVAC system and installed bi-polar air ionization units. Check out their website for yourself. I recently dined at this outstanding Williamsburg establishment on an otherwise sleepy Thursday night definitely not made for outdoor dining. Barano was at maximum allowable indoor capacity throughout the evening, turning tables with happy, relaxed patrons all night long. Diners will always desire memorable nights eating out. Comforted by a great restaurant’s commitment to protecting their health by investing in the right layers of precaution, they will surely do just that.
Recognizing investments in those right layered systems directly correlate to increased revenues, restaurants all over the country are following Barano’s lead. Yet these same leading restaurants are now also realizing an equally greater benefit: reduced operating expenses. Even at reduced occupancy levels, HVAC and refrigeration represents as much as 70% of a monthly energy bill. Equipment operating more efficiently also has numerous positive environmental benefits. An abundance of ongoing research continues to closely link the rise in diseases like covid-19 to climate change. Yet the latest research doesn’t just stop there for the hospitality industry hard-pressed to better control expenses.
For more than a half year, the NY Times has been reporting attention to indoor air quality rather than surface disinfection is the more effective way to fight coronavirus and other airborne disease, most recently on November 18th. If you have not yet done so, add up how much money you have spent year to date 2020 on surface cleaning materials, potentially dangerous chemicals and associated labor and then consider that expense in the context of renowned NIH respiratory infection specialist Kevin P Fennelly’s observation:
“In my opinion, a lot of time, energy and money is being wasted on surface disinfection and, more importantly, diverting attention and resources away from preventing airborne transmission.”
In practice, from a financial perspective, dedicating an outsize portion of your budget to wasteful practices is the very definition of unsustainable. For all of us, 2021 can’t come soon enough, but we will not bury the truly awful 2020 unless we heed expert advice and follow the footsteps of informed leaders.
Not only does Day & Nite Performance Solutions offer the comprehensive range of engineered products and services leaders like Barano have implemented and experts like Dr Fenelly recommend, the company offers innovative financing solutions comfortable for even the tightest budgets in these challenging economic times. Notably, manageable monthly payments inclusive of installation and equipment with accompanying service coverage. Businesses can also take advantage of substantial Section 179 tax benefits by installing bi-polar air ionization units and upgrading HVAC systems. Topping it all off, the CARES Act includes benefits for upgrading equipment, providing even greater economic advantages for ensuring greater patron health, workplace hygiene and food safety.
Day & Nite Performance Solutions’ investment in our industry goes even deeper. The company donates 10% of all new Performance Solutions revenues to the James Beard Open for Good campaign, a philanthropy established for the express purpose of helping struggling independent restaurants make it through these troubled times. The calendar might say 2020 ends 37 days from now, but everything bad about it will continue much longer without all of us taking the right action. To take yours, email firstname.lastname@example.org