U.S. food products offer a unique opportunity for restaurants, foodservice outlets, and retailers worldwide to diversify their offerings and attract a broader customer base.
With the rich variety of American ingredients and flavors, establishments can create innovative menu options that appeal to global tastes.
From premium meats and dairy to specialty grains and snacks, U.S. food products enable businesses to cater to diverse palates, enhancing their appeal and differentiation in competitive markets.
This versatility satisfies customers’ growing demand for new culinary experiences and offers U.S. based producers an exciting opportunity for growth in 2025 and beyond.
As the global marketplace continues to evolve, U.S. food and agricultural companies now have a resource to expand their reach beyond domestic borders. Food Export-Midwest and Food Export-Northeast have responded to this demand by unveiling their 2025 Program Year, which launched last month.
The program year promises to offer U.S. companies in Food Export’s 23 member states extensive opportunities to break into and thrive in international markets through a series of strategic events, trade missions, and educational resources.
The 2025 Program Year is designed to build on the successes of previous years while introducing new and expanded initiatives aimed at helping small- and medium-sized enterprises (SMEs) in the U.S. food and agriculture sectors to access global markets.
This year’s calendar includes a variety of events, such as trade missions to emerging markets, specialized trade shows, and enhanced educational programs.
“We are thrilled to launch the 2025 program year,” said Teresa Miller, Chief Program and Partnership Officer at Food Export-Midwest and Food Export-Northeast.
“We anticipate strong funding for the 2025 program year, which Food Export plans to share with the small- and medium-sized food and agricultural companies we represent. We worked hard to create new events in emerging markets in areas such as Southeast Asia, South America, and Africa, and we also have a robust educational calendar planned.”
The 2025 calendar of events is packed with opportunities designed to help U.S. companies tap into international markets. Among the notable initiatives included in this program year is anticipated Expanded Funding for the Branded Program.
This program provides cost-sharing support to U.S. companies promoting their branded products overseas. The expanded funding will allow more companies to participate and benefit from international marketing campaigns.
Food Export has planned targeted trade missions to Africa with two Focused Trade Missions, including one for food and feed ingredient products and another for wood products in North Africa.
These missions are designed to help U.S. suppliers establish strong relationships with buyers in these rapidly growing markets.
With Increased Food Show PLUS!™ offerings in Asia and participation in the Zoomark International trade show, U.S. companies will have greater access to key markets in these regions.
Food Export will host Buyers Missions at Major U.S. Events. These Buyers Missions at prominent industry events, such as SupplySide West and SuperZoo, provide U.S. companies with direct access to international buyers.
Product Showcases at Multiple International Locations will showcases U.S. companies’ products to present their line to a global audience, increasing their visibility and potential for international sales.
Enhanced Virtual Consultations and Market Builder Programs have been upgraded for 2025 to offer more personalized support to U.S. companies looking to enter new markets or expand their presence in existing ones.
While trade shows and missions are essential for market entry, Food Export emphasizes that education is equally important in ensuring long-term success in international markets.
“Access to support for trade shows and other funding opportunities is one side of what Food Export offers small- and medium-sized businesses looking to export their products internationally,” Miller explained. “Our educational offerings truly set us apart.”
Food Export’s educational resources range from free webinars to custom market scans, all designed to equip U.S. companies with the knowledge and skills they need to succeed abroad. These resources cover a wide array of topics, including export regulations, market entry strategies, and best practices for international marketing.
“Education is a cornerstone of our mission,” Miller added. “We guide suppliers and provide them with a roadmap to exporting success. Whether a company is just starting out or looking to expand into new markets, our educational programs are designed to meet their needs.”
Food Export’s commitment to delivering outstanding value remains stronger than ever as the organization continuously seeks to improve its programs and services.
“Our dedication to providing suppliers with value that exceeds the price is unwavering,” Miller stated. “We are always looking for ways to enhance our offerings and ensure that U.S. companies have the best possible chance of succeeding in international markets.”
With the launch of the 2025 Program Year, Food Export-Midwest and Food Export-Northeast are poised to help U.S. food and agricultural companies take their products to new heights in the global marketplace.
Through a combination of strategic events, anticipated expanded funding, and robust educational resources, Food Export is empowering U.S. companies to achieve exporting success.
U.S. companies interested in exporting their products can begin by exploring the extensive resources available on Food Export’s website.
Whether through participating in a Focused Trade Mission, attending a Buyers Mission, or taking advantage of the educational resources, Food Export provides a comprehensive support system to help companies navigate the complexities of international trade.
To learn more about becoming a supplier or to register for upcoming 2025 events, visit Food Export’s website or email info@foodexport.org.
