Just last spring, Alain Allegretti stepped into our New York City showroom for a meeting with our tabletop procurement team. It wasn’t any typical showroom visit; that day, we were set to introduce Allegretti to Studio William cutlery.
William Welch, Founder and CEO of Studio William, had flown across the pond for just a few days to meet with our ambassadors and preach the power of selecting culinary cutlery with purpose, the foundation of his brand. An industrial engineer by trade, Welch boasts himself a “flatware geek” enamored with perfecting and challenging the norm of the various dining instruments we use today, a rare obsession indeed.
Even rarer is the opportunity to truly leave an impact on our guests. When Allegretti, the Michelin-wielding, internationally acclaimed French chef, was first revealed to Studio William’s Creative Dining series, the reaction was what can only be described as magic.
We know magic in foodservice is rare and therefore memorable—just ask the makers of magic, the good people at Disney in Orlando, Florida. Since the budding of our partnership last spring, Studio William’s brand awareness has grown. This year, Patina Restaurant Group (PRG) is set to launch into space with the opening of Space 220 inside EPCOT, creating everlasting magic in the city known for doing just that.
The 375-seat restaurant is inspired by the cosmos, and to anchor their tabletop specification in a space with so much gravity (or lack thereof?), PRG’s procurement team selected the ultra-sleek Tilia pattern, in black.
“Tilia by Studio William really caught our eye due to its elongated shape. The line was extremely modern and had a space-age quality we couldn’t resist,” says Jaclyn Lerner, Art & Style Director for PRG.
Everything in this UK-based cutlery company’s portfolio is suitable for fine dining establishments no matter which galaxy of hospitality you’re orbiting but make no mistake— Studio William is definitely down to earth.
“My design inspiration for sculptural form comes from nature,” says Welch. “For more than two decades, I have been working with top chefs from around the world, listening, observing and developing creative flatware tools to add sensory experiences and memorable moments to enhance the customer’s dining experience.”
Each pattern is named after a unique tree species, and a portion of the brand’s proceeds are donated to the International Tree Foundation’s efforts to prevent deforestation in Kenya, paying their inspiration forward to Mother Nature.
If you’re looking for flatware dug from the earth and archives, look no further than Studio William’s sister brand, Charingworth Cutlery. This commodity driven catalog of patterns focuses on the most rudimentary needs of foodservice, with a cheeky design-forward spin on old school patterns, like our flagship favorite, Fiddle Vintage, which we’ve reviewed before on LMTprovisions.com.
Other classics include Baguette, with a unique twist of fate—the dinner knife also features a scalloped handle to match the other pieces in this range, and the brand’s most recent launch Planish, is a satin finish hammered pattern which will be in our booth at the International Restaurant & Foodservice Show in New York City this month.
We encourage you to join us at the IRFSNY from March 8th-10th to celebrate our partnership with Studio William. For more on Studio William Cutlery and all products displayed by LMT in the Singer M.Tucker booth at the IRFSNY, please send us an email at LMT@singerequipment.com.