California-based PosterMyWall is making it easier than ever for restaurants in the food and service industry to create marketing assets thanks to their innovative online customization tool.
Now anyone can create polished, appealing and professional menus, flyers, videos and social media graphics for their business needs. The online platform offers over 100,000 design templates, free downloads and easy tools that can greatly advance a restaurant’s marketing strategy and business goals.
Founder Ric Goell came up with the idea 10 years ago after his wife was looking for a tool to create family collages. At first the platform was aimed at consumers looking for unique prints and posters, but quickly evolved into a one-stop shop for small business graphics after PosterMyWall realized that many businesses needed professional marketing materials but didn’t want to hire an artist or learn complicated software like Photoshop. “We then shifted gears and began focusing on creating designs for small businesses so they can take control of their branding,” he states.
According to Goell, every restaurant should start its strategy with its customers: who they are and what they are looking for. With the marketing content you create on PosterMyWall, you can communicate how your brand uniquely delivers the desired experiences to your customers.
PosterMyWall offers a suite of social media marketing tools to make online marketing a breeze for small biz owners. “The approach a restaurant should take depends on the strategy they’re pursuing, but the best approaches combine online and physical marketing,” Goell advises.
“The rise of social media marketing can’t be ignored, especially if your target audience includes millennials and Gen Z. It’s all about your online presence; throwing random content on social media is not enough to break the clutter anymore. When we talk about social media, it’s crucial to talk about Instagram. In a time where almost 70% of people photograph their food before devouring it, factors like presentation and making your dishes look “insta-worthy” and yes that’s actually a popular Instagram term, is of the utmost importance. So a key recommendation is to make sure your social media feeds represent your brand and highlights both your photogenic dishes, as well the complete experience you deliver.”
With menu design becoming more of an art, the bar for standing out is constantly increasing and PosterMyWall offers just the tools you need to stand out. There’s a helpful menu maker tool that allows restaurants to customize their ever-changing menus seasonally, monthly or even weekly. “It’s very simple to manage your menu items,” he explains. “You can save your items once and create multiple designs without having to re-enter all the things over and over again.”
PosterMyWall offers various price tiers, including a pay-as-you go option and quarterly subscriptions for access to everything on the platform. There are also plenty of free social media features for users to benefit from without having to provide their credit card information. Subscriptions start at $10 per month for unlimited images and $30 per month for unlimited images and video.
