In a world powered by technology many foodservice equipment and supply dealers are wondering how they can use advancements in technology to streamline their business and simplify their sales efforts. MyCafé Edu Inc. has provided a solution to that problem with their new Build A Bar app. The Build A Bar app will allow new sales personnel to quickly gain the knowledge needed to assist customers who are looking to get into the bar business.
MyCafeEdu founder and Build A Bar Co-designer, Dallas Acuff created the app to educate and assist new Distributor Sales Reps (DSR’s) in properly assessing their customer’s needs. “We have created these simple fillable PDF forms on our MyCafeEdu educational platform that provide a list of questions that Sales Reps could take into the field to accurately specify products for customers. The transition of these informational gathering tools from paper to digital format is the foundation for the Build A Bar concept,” said Acuff. “This paint by number approach allows new DSR’s with a limited education to accurately collect the data needed to quickly price the customer’s product more accurately, saving time and money while shortening the sales cycle.”
In addition to helping educate new sales reps the Build A Bar app also helps to connect representatives to customers. “In the beginning our approach was simple, to develop a series of digital tools that allowed new sales reps a fast and efficient way of engaging with customers either face to face or online. In addition to increasing the productivity and sales volumes we wanted to provide dealers a way of expanding their territories by adding a share feature. Thus, allowing the sales reps to meet with prospective customers online,” said Acuff. “With COVID-19, face to face meetings were not always possible. As we transition back to a new normal, the Build A Bar app’s share tab allows dealers to email their customer the design link which allows them to collaborate online with their customers.”
In addition to being able to connect to customers remotely the Build A Bar app provides many other features that can benefit a sales staff. “The Build A Bar app has several unique features, the first is the automated bar wall and top function. Once the user determines the shape of the bar, they simply click on the automated bar top tool and drag the curser to the length and depth of the bar,” said Acuff. “After drawing the bar wall, they simply hit the enter tab and the system automatically adds the bar top. Back bars and center islands can be added at the click of a button as well.”
The Build A Bar app then provides a large library of bar products to complete the spec and quotation. “We’ve set it up so that the dealer can share the full spec, but the integrity of the process enables just the dealer to have access to the drawing,” Acuff explained. Building the Bar specifications continues as the dealer rep and the potential; bar owner collaborate on the app to select a full range of products ranging from, underbar products such as stainless-steel sinks, ice bins, dump sinks, glass racks, underbar refrigeration, glasswashers, direct draw beer boxes as well as barstools, chairs and tables.
Acuff’s vision is also brings a benefit to the entire E&S industry that is struggling to attract the next generation of sales professionals to dealerships across the nation. “Our learning modules click with millennials entering the job market. We are providing dealers with a portfolio of teaching solutions that will help dealers attract millennials to the Foodservice E & S Industry. Digital tools give the dealer an opportunity to eliminate a long learning curve for a new rep and puts them on the road to generating a competitive income with other industries,” Acuff explained.
“The new generation of tech savvy sales personnel coming into the industry has grown up with technology, they are looking for ways to simplify and streamline their lives, along with their sales efforts,” “For the most part the Foodservice and Supply industry has struggled to meet this growing demand. New Digital Engagement tools, like MyCafeEdu’s Build A Bar app, will allow new sales personnel to quicky gain the experience needed to assist customers who are looking to get into the bar business.”