In New York City, legendary restaurants and steakhouses are more than just dining destinations; they are cultural icons that embody the spirit of the city. These establishments, steeped in history yet ever evolving, serve as vital meeting points for business leaders and culinary enthusiasts alike.
The timeless allure of a classic steakhouse experience continues to play a crucial role in networking and collaboration. As the city continues to thrive, the importance of these culinary institutions remains paramount.
So, it came as no surprise last month when Keens Steakhouse, one of New York City’s most iconic dining establishments, has entered a new chapter under the ownership of billionaire restaurateur Tilman Fertitta.
Fertitta, a hospitality mogul and CEO of the Houston-based Landry’s group, purchased the historic Midtown steakhouse last month for $30 million, marking another high-profile acquisition in his expansive portfolio.
Keens, located at 72 West 36th Street, first opened its doors in 1885. Established by Albert Keen, the steakhouse began as a private club for the Herald Square Theatre District, frequented by prominent figures like Theodore Roosevelt, Babe Ruth, and Albert Einstein.
Known for its collection of over 90,000 churchwarden pipes that line the ceilings, the restaurant has preserved its old-world charm for more than a century.
In the 1970s, restaurateur George Schwarz rescued Keens from the brink of closure, revitalizing its reputation and clientele. Over the decades, it became a favorite of New Yorkers and celebrities alike, including Anthony Bourdain, who often touted it as a must-visit.
Following Schwarz’s passing in 2016, the restaurant’s legacy was entrusted to general manager Bonnie Jenkins. Under her leadership, the team sought a buyer who would honor Keens’ tradition and ensure its preservation for future generations.
“We looked for a buyer that agreed to allow our team to continue to operate and manage Keens in the same tradition it has been for the past 140 years,” Jenkins said.
“Tilman Fertitta understands the value of our historic brand and is committed to maintaining the legacy that has made Keens a landmark in New York City.”
Fertitta, known as the world’s richest restaurateur, expressed his admiration for the storied steakhouse. “This is a New York jewel,” Fertitta said. “Keens will continue to be one of the best experiences in New York City. Its history and charm are unparalleled, and I’m proud to be part of its future.”
The acquisition adds another prestigious name to Fertitta’s extensive hospitality holdings. Landry’s, his company, operates a variety of renowned brands, including Morton’s The Steakhouse, The Palm, Rainforest Café, and Bubba Gump Shrimp Co.
Beyond New York City, Fertitta’s portfolio includes Golden Nugget Casinos, luxury hotels, and a broad range of dining and entertainment concepts across the United States.
Fertitta’s footprint in New York City has grown significantly in recent years. He is a partner in Catch Hospitality Group, which operates the popular Catch and Catch Steak restaurants. Fertitta is also behind Corner Bar, a trendy spot that recently garnered attention as a favorite of pop star Taylor Swift.
His latest purchase of Keens highlights his commitment to blending iconic brands with modern appeal while preserving their unique identities.
Keens’ legacy as a cornerstone of New York City dining lies in its steadfast adherence to tradition. From its classic mutton chops to its Victorian-inspired interiors, the steakhouse has remained a testament to timeless hospitality.
Fertitta’s acquisition has sparked conversations about how the restaurant will evolve under its new ownership while retaining its historical essence.
“Keens is not just a restaurant; it’s a museum and a cultural experience,” Jenkins emphasized. “With Tilman’s support, we will continue serving our community and visitors from around the world while preserving everything that makes Keens special.”
Fertitta’s acquisition strategy often involves leveraging a brand’s heritage while incorporating modern operational efficiencies. His vast portfolio spans over 600 properties, ranging from family-friendly chains like Rainforest Café to upscale dining establishments such as Mastro’s Steakhouse.
Fertitta also owns the NBA’s Houston Rockets, underscoring his diverse business interests.
As part of Landry’s network, Fertitta’s ventures prioritize quality and consistency. “Our philosophy has always been to deliver exceptional experiences, no matter the concept,” Fertitta said. “Keens fits perfectly within that vision. It’s an institution that has stood the test of time, and I’m honored to be part of its legacy.”
While Fertitta’s acquisition of Keens marks a significant milestone, it also reflects his broader influence in the hospitality and entertainment sectors. His ability to blend tradition with innovation has cemented his reputation as a leader in the industry.
From his beginnings as a small-business owner in Texas to his current role overseeing a multi-billion-dollar empire, Fertitta has consistently championed the importance of delivering memorable experiences.
With its new ownership, Keens Steakhouse is poised to continue serving as a cherished destination for New Yorkers and visitors alike. As Fertitta integrates the iconic restaurant into his portfolio, he aims to honor its history while ensuring it thrives for decades to come.
For Keens’ loyal patrons, this transition represents not an end, but a continuation of the steakhouse’s remarkable story.
