Article contributed by Danielle Fantasia, Sales & Marketing, for Motion Technology Inc.
If 2020 taught us anything, it is to be prepared for everything. No one could have predicted the craziness of last year, but we can learn from what we’ve experienced.
The brewery industry has taken a hit and has forced owners and operators to reevaluate their long-term goals. While increasing revenue is always a priority, the way that is accomplished has changed. Before the pandemic, beer sales alone were enough to keep the doors open. But these days, that is not the case.
The new normal has pushed brewers to think beyond the pint and look for ways to stay open amidst the ever-changing COVID-19 regulations. From reduced occupancies to mandatory foodservice, it has been a constant game of Simon Says for about around a year now and here’s the biggest take away. In most states, as long as you serve food, your brewery can remain open to the public. While adding a food menu may seem like a lot of work, there are easy and affordable ways to do so. Plus, once your menu is up and running, it will create other money-making opportunities that you never knew were there.
So, start simple. Implement a basic menu with selections that are easy to assemble and prepare. You can even base your menu around one specific item that can be executed in many different ways. For instance, paninis are a versatile dish that can be the vessel for a number of flavors and ingredients.
Serve savory paninis, like a zesty California Turkey with Chipotle Mayo and fresh avocado. Or, how about something a little on the sugary side, like a Smore’s Panini, loaded with chocolate hazelnut spread, marshmallow fluff and dusted with graham cracker crumbs. Making the menu short and sweet is an easy way to keep the overhead costs down.
So, what is the best way to begin offering food to your beer-loving patrons? First, you have to supply yourself with the best equipment for the job. If your goal is to produce delicious food without breaking the bank, then you will want to consider a ventless fryer or oven, like the AutoFry® or MultiChef XL™.
Avoid the high costs of hood installation and service, and focus those funds in other areas of your business. No need to hire additional staff, the AutoFry and MultiChef practically do all the work for you. Watch your profits rise and brewery evolve into not only the spot for great beer, but the spot for great food too!
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