It’s a typical Thursday night at your restaurant. A guest slides up to the bar and orders a $8 glass of house red, which you serve in a standard wine glass.
Another guest takes the stool next to him and chooses a signature $20 cocktail from your seasonal menu, which your bartender shakes with a theatrical flourish and pours into a tall, beautifully garnished stemmed cocktail glass with artful cuts that catch and reflect the light, practically dancing as it is presented to the guest.
Suddenly, all eyes are on the drink. Ready for another round, the second guest orders: “I’ll have what she’s having.”
Don’t underestimate the power of a glass and artful presentation to influence customer decisions. High-quality glassware doesn’t just make your cocktails look prettier, it changes your guests’ perception of the cocktail’s true value – and how much they’d be willing to pay for it.
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Introducing Renewal Inspire
We designed new Renewal Inspire stemware from Reserve by Libbey® to support your bottom line and boost the value of wine and cocktails.
Each piece in the diverse Inspire collection features a diamond-cut pattern that exudes luxury as it combines classic cut-glass elegance with modern, clean aesthetics.
Under the lights, these vertical cuts create an optical display, drawing every eye in the room to the glass as it travels from bar to tabletop, transporting guests to a more refined era of cocktails.
Combined with your creative mixology, Renewal tells a story and delivers a fully formed experience that guests will remember – and tell their friends about, too.
Sharing your story
Let’s return to the original scenario. Before taking a sip of that stunning cocktail, your guest pulls out her phone to snap a quick picture or video to share with her friends on social.
She tags your location and adds hashtags like #cocktails to her post, boosting your brand to potentially thousands more people. This type of organic reach is priceless – and it’s all thanks to a small investment in your presentation.
When promoting your business in a competitive market, the difference comes down to the details. Your competitors may be using the same spirit brands, following the same recipes, hiring bartenders with the same level of skill. So how do you set yourself apart?
Glassware like Renewal Inspire – with its cut lines and painstaking design – show that you are detail-oriented and care about giving guests the very best experience at your business.
The cocktails may taste the same – but what’s different is how they feel when they leave your establishment.
Delicate-yet-durable details
Together, the details of Renewal send a message that this drink is high-end, high-quality, and worth paying for. From rim to foot, every detail of Renewal was thoughtfully included to give your guests an exquisitely sensual experience:
Whisper-thin rims: Cut with a laser and sealed with a kiss of fire, the beadless edge of Renewal glassware enhances that intimate point of connection between drinker and drink and lets every flavor blossom. Better-tasting wine means they’re more likely to order another glass – or even the full bottle.
Slim walls and soaring stems: Renewal Inspire is rounded out by slim walls, soaring stems and a noticeably light weight that feels extravagantly fragile in the hand, but don’t let the delicate demeanor fool you: every piece is durable and dishwasher-safe.
HD2 Rim and Foot Guarantee: You want to know that your tableware was well worth the investment. That’s why Renewal is backed by our HD2 Rim and Foot Guarantee. If the rim or foot of any glass chips, Libbey will replace or refund the price of the glass upon return.
More Renewal
If you can’t get enough of the cut-glass look, explore the complete Renewal collection, which includes heavy-base barware and additional stemware, all with the same high-brilliance shine, ultra-thin rims and contemporary patterns that give it a distinctive character.
Part of the Reserve by Libbey® brand, Renewal Inspire luxury glassware is made in American of the highest-quality materials, combining form and function to entice the senses, enhance the experience and elevate what’s possible.
Ready to bring renewed attention to your cocktail program? Elevate your menu – and your profits – with Renewal Inspire. Visit Libbey Food Service’s Website to learn more about the superior craftsmanship of Reserve, plus resources to inspire your creative mixology.
