BBianco Hospitality Continues Culinary Expansion in NY With Santi Debut

BBianco Hospitality Chef Michael White Bruce Bronster
The BBianco Hospitality Team of (L to R) Chef Michael White and Bruce Bronster

BBianco Hospitality, a well-established leader in the management of high-end restaurants and hospitality services, is set to make a major mark on the New York dining scene with the opening of Santi, a much-anticipated Italian restaurant in the fall of 2024.

As the latest addition to their growing portfolio, Santi represents both a bold new chapter for BBianco and a return to form for Chef Michael White, a celebrated name in Italian cuisine.

Founded in 2020 during the pandemic by Bruce Bronster and chef Michael White, BBianco Hospitality capitalized on its team’s extensive experience across both hospitality and legal management.

Bronster, who came from a legal background and had dabbled in restaurant ownership, saw an opportunity to build a company that combined a deep understanding of the legal challenges of the hospitality industry with a passion for fine dining.

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“We wanted to create something forward-looking,” Bronster explained. “We saw the challenges restaurateurs were facing, from staffing shortages to intense competition in markets like New York, and we wanted to provide a solution that would help restaurants not just survive but thrive.”

BBianco has since expanded rapidly, offering services that go beyond traditional restaurant management. With a roster of esteemed locations, such as Paranza in Atlantis Paradise Island and Mirabella in Fontainebleau Miami Beach, BBianco has established itself as a trusted partner for luxury dining experiences.

The upcoming opening of Santi in New York is poised to be a landmark event for both BBianco and the city’s culinary scene. Located in a historic space once home to Chef White’s previous ventures, Santi aims to reinvigorate Italian dining with a modern twist.

According to Bronster, the decision to partner with Michael White for this venture was driven by more than just business logic.

“Michael’s career is nothing short of remarkable. He spent years living in Italy, immersing himself in the culture and mastering the techniques of Italian cuisine. It was important for us to create a restaurant that reflects his journey, a retrospective of all his experiences, while also pushing the boundaries of modern dining,” he said.

White, who has been a trailblazer in the Italian dining world, spent years honing his craft in Italy before bringing his expertise to New York City. His previous establishments were celebrated for their attention to detail, creativity, and authenticity—qualities that are expected to shine at Santi.

“We’re reimagining the space and the menu, while keeping true to the Italian roots that made Michael’s cuisine so iconic,” Bronster added. “It’s not just about serving great food; it’s about creating an immersive experience where every detail, from the decor to the service, transports diners to Italy.”

The menu at Santi promises to be a culinary journey, with dishes inspired by Chef White’s extensive travels and apprenticeship across Italy. The restaurant will focus on handmade pastas, fresh crudos, and seasonal ingredients sourced from the best suppliers.

The ambiance, Bronster explained, will be intimate yet casual. “We wanted to create a warm, inviting space where people feel comfortable and can enjoy an authentic Italian meal without the need for formalities,” he said “The lighting will be soft, the staff welcoming, and the aroma of fresh basil will linger in the air. Every element has been designed to evoke the feeling of being in a cozy trattoria in Italy.”

The restaurant is expected to be a major draw in New York’s already competitive dining scene, but Bronster is confident in its ability to stand out.

“We know New York is a tough market. There are over 7,000 establishments here, and you have to be great at everything—food, service, ambiance. But with Santi, we have something special. Michael’s ability to execute simple yet refined dishes, combined with our attention to every detail of the dining experience, sets us apart.”

While Santi represents a significant milestone for BBianco Hospitality, it is by no means the end of their expansion. The company has several other projects in the pipeline, including new ventures in Coral Gables and Dallas.

“Our goal is to continue expanding, but in a thoughtful way,” Bronster explained. “We don’t want to grow just for the sake of growth. Each new project has to align with our values and our commitment to delivering exceptional dining experiences.”

The future looks bright for BBianco, as they plan to not only open more restaurants but also to expand their consulting and management services to new markets.

“There’s a growing demand for high-quality hospitality management services, especially in this post-pandemic world where many restaurant owners are looking for ways to streamline operations and adapt to changing consumer behaviors. We’re positioned perfectly to meet that demand,” Bronster said.

BBianco Hospitality’s success is built on a foundation of passion, expertise, and a deep understanding of the restaurant industry’s challenges. With Santi set to open in the fall of 2024, the company is well on its way to becoming a dominant force in high-end dining. For Bronster, the journey is far from over.

“We’re excited about the future,” he said. “Our goal is to continue pushing boundaries, delivering exceptional dining experiences, and helping restaurateurs succeed in an increasingly competitive market. With Santi, we’re taking a big step in that direction, and we can’t wait for what’s next.”

As BBianco continues to expand, one thing is clear: their focus on quality, innovation, and passion for the culinary arts will keep them at the forefront of the hospitality industry for years to come. Learn more at BBianco Hospitality‘s website.

  • BelGioioso Burrata
  • Food Export Northeast USA
  • SFA Winter Fancy Faire
  • Day & Nite
  • Imperial Dade
  • RATIONAL USA
  • Red Gold BBQ
  • ERA Group
  • Easy Ice
Total Food Service
Total Food Service is a monthly B2B foodservice publication and website covering foodservice and hospitality news, industry trends and exclusive interviews.
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