b.good is on a mission to feed and fuel busy, hungry people who want to eat well, revitalize, and add the consumption of fresh, organic, from scratch foods made with real ingredients to their lifestyle. Owners Steve and Molli Hourihan opened their neighborhood eatery in the summer of 2015, taking a leap of faith, leaving the corporate world behind to create a business of their own in their hometown of Fairfield.
Steve and Molli learned about the Boston born (2004) brand through a family member who introduced them to b.good owners Anthony Ackil and Jon Olinto. Upon seeing the business plan for this “real food fast” concept, one that both Steve and Molli could connect with, they became early investors in the company in 2006. Steve continued with his job as a natural gas commodities trader and Molli laid roots in Fairfield for her growing family. Then is 2014, Anthony made an investor call to Steve, letting him know of plans to open a store in Fairfield. The timing was right; Steve was ready to do something more meaningful with his life, and so the transition from trader to restaurateur was made!
During the build out of 1460 Post Road, Steve trained in b.good’s Glastonbury location for 6-months while Molli, a Harvard Business School graduate, tapped into the brand’s identity and began formulating marketing strategies for their local business.
“It was a real learning curve, “says Steve, “It was a crash course in sustainability, food prep, and restaurant life all in one. But I was excited to dive into something new and run a business with a product and a mission I believed in.”
b.good Fairfield is a charming, counter-serve, restaurant with a warm aura, from its stone fireplace and wood furnishings, to its wood beamed ceiling, chalkboard menus and a map of the Connecticut farms whose ingredients are featured throughout the menu. Great information about the New England resources used and b.good’s wholesome ingredients can be found here.
b.good’s signature kale and grain bowls provide customers with a choice of organic quinoa or their super-grains mix that includes short grain brown rice, kamut wheat, hard red wheat berries, millet, and lentils. Customer favorites include the Spicy Avocado & Lime with marinated kale, sautéed veggies , avocado, black beans, corn, grape tomatoes, lime, cilantro, queso fresco, chipotle puree and red pepper, and the Local Apple & Bacon tossed with marinated kale, crisp apple, avocado, slab bacon, dried cranberries, pomegranates, scallions, sunflower seeds, red wine vinegar, and olive oil. Hearty salads are filled with vibrant and seasonal produce and proteins, as seen in the Southwestern Chicken Salad with Arcadian greens, avocado, grilled corn, tomatoes, black beans, toasted corn, chipotle puree, and balsamic vinaigrette.
Current seasonal vegetable offerings include local cauliflower baked with sharp cheddar and herb breadcrumbs, and two vegetarian winter soups; 4-Bean Chili, and Kale Minestrone Soup. b.good’s now famous, hand-cut real and sweet potato fries are blanched in canola oil and oven baked ‘til crispy. Burgers and sandwiches include all natural beef and turkey burgers that are hand packed and grilled, as well as a house-made veggie burger and antibiotic-free chicken. A wide variety of toppings transform these choices into instant favorites, including the Adopted Luke with mushrooms, caramelized onions, smoked gouda, and bbq sauce, and the El Guapo with bacon, homemade jalapeno slaw, and jalapeno ranch.
Rounding out the menu are a creative and energizing selection of fruit and vegetable smoothies such as the Lucy Blue blended with blueberries, almond butter, dates, almond milk, lemon, and cinnamon, and the Deep C with pineapple, kiwi, orange, spinach, coconut milk, ginger, and honey. Sweet and creamy milkshakes feature Buck’s Ice Cream out of Milford, CT. Kids’ Real Meal choices are served with a drink, broccoli, Chef Tony’s homemade applesauce, and choice of fries.
b.good Fairfield also offers a variety of local craft beer and select wines, an offering unique to the Fairfield location. Corporate and private party catering also plays a major role in the b.good’s operations.
“We’ve come a long way over this past year,” reflects Molli, “We are proud of the food we serve and are looking forward to doing more within the community and continuing our permanent partnership with Food Rescue Us (formerly Community Plates) so we can do our part in feeding as many people as possible.”
b.good is a fast casual eatery dedicated to food made by people, not factories. b.good is committed to only using locally-sourced products from local farms and suppliers. b.good offers natural, fresh, handmade “real food fast.” b.good serves delicious wholesome food that people feel good about eating. After opening its doors in Boston, MA in 2004, b.good has grown to 39 U.S. and 7 international locations, and expects to open 30 new restaurants in 2017. Learn more at their website.