Are We Out Of The Woods?

As we enter the start of a new year, we make personal resolutions about our health and happiness. Here are my pledges for 2015… of which I consider to be both very healthy and extremely personal. by Morgan Tucker

Today, natural resources continue to dwindle, technology usurps human contact, and very little is left to the imagination. So what if places are changing their décor and lighting and making purchasing decisions to garner social media attention? Who cares if we live in an age where everything is documented and we may have forgotten how to truly feel first when consuming pretty much anything?

I do. And so should you. I hope you choose to join me in this New Year to shift focus to what’s truly important, and begin to over prepare for the future.


Knowing about the natural world allows us to appreciate its true value. More and more, chefs are acting locally, infusing neighborhood into their properties, and asking their customers to be a part of something larger than just consuming food and paying a bill. Understanding where your food comes from is the first step in becoming more sustainable. The best thing we can do for the future of our planet is to work within the constraints of nature and partner with our chefs and farmers. For years we have learned about energy efficient foodservice equipment, now take it one step further. Support establishments that support the local movement and buy from vendors and manufacturers who share this vision.


Many of our partners are manufacturing in America again. Open up The Foodservice Equipment and Supplies NAFEM Show Planning Guide and you will find many companies proudly boasting about this certification. Be a patriotic American and stand with this market position.

Milea February 2019 728×90


Listen to your customers and create unique moments together. Andre Balazs, one of my favorite customers, is renowned for his ability to carve hospitality out of apparently inhospitable spaces. He continues to think outside the box. Likewise, our suppliers are creating new products and partnering with new factories at a staggering rate giving us access to more collections than ever before. Explore how they can integrate into your portfolio. Every manufacturer’s catalog is bigger than ever. Take advantage of the multitude of new resources available and set yourself apart. “There’s always one more way to do something – your way.” –Waylon Jennings.


Visit your vendors, their distribution centers, and their factories. When you truly believe in a product and understand its history and the people who produce it, you are better equipped to sell it. Partner with brands that speak to your vision and use social media to develop these ventures.

In this, the NAFEM preview issue, we are reminded that knowledge is paramount. A sense of continuity and history is commanding and invaluable. And being present makes life personal.

So as I over prepare for Ambiente in Frankfurt, and then head to Anaheim California for The NAFEM Show 2015 in search of more great trends with great friends, I remind myself that sometimes looking as far away as we can is just a way of ignoring what’s in front of us. The New Year is here, and it’s going to be inspiring if we allow it to teach us. I hope you will join me in caring about relationships with the humans we work with and the earth we live on. In 2015, let’s be creative, kind, and mindful.

For more with Morgan, visit her website

Morgan Tucker
Morgan Tucker is the Director of Business Development at Singer M. Tucker and founder of LMT. Ms. Tucker advises a wide diversity of acclaimed restaurateurs, celebrated chefs, and industry leaders across the U.S. LMT is a thoughtfully curated brand of hospitality provisions that can be sourced through the Singer family of companies. To consult with our team, please email