Party Rental and Aramark Dazzle At NYU Catering Showcase

Party Rental Aramark NYU
Guests mixed, mingled, and sampled Aramark’s spectacular fare at the New York University Kimmel Center for Student Life at the NYU Catering Showcase.

Last month, Aramark catering and Party Rental Ltd. joined forces to present a Catering Showcase at the New York University Kimmel Center for University Life. Overlooking the iconic Washington Square Park and Empire State Building as the evening’s backdrop, guests enjoyed a diverse sampling of Aramark’s culinary creations through innovative stations, passed bites, and cutting-edge presentations.

Party Rental Aramark NYU
Smokey elements grounded the lively Living Coral-inspired hue of this sample table setting. Gold accents and etched glass added texture with a touch of glamour.

Highlighting various dishes from around the world, Aramark served a range of bites from brunch to dessert representing NYU’s core values of healthy options and sustainability. A seed-to-table spread showcased freshly-sourced seasonal produce and juices on a rustic-meets-industrial Loft Table, styled with enticing baskets of fruits, roasted vegetables, and bread bowls filled with bold flavors as accents.

Party Rental Aramark NYU
Fresh, seasonal produce-based dishes at the Seed-to-Table station showcased bold flavors with a focus on health and sustainability. Rustic styling and a colorful presentation drew guests in for a bite.

Aramark’s expert culinary team served popular Bao buns and lettuce wraps from authentic Bamboo steamers at their Asian-inspired station and mouth-watering Branzini and dry-aged steak at their carving station. Savory Mediterranean fare — including seared gnocchi

Party Rental Aramark NYU
Aramark’s expert serving staff served up delectable Bao buns and lettuce wraps with an authentic presentation at their Asian station.

and charcuterie — were served with interactive motion on rotating displays. Eye-catching black rice sushi dishes captivated guests as they made their way to an illuminated dessert display, complete with deconstructed s’mores, perfectly presented in Mini Mason Jar Mugs. As a centerpiece, bartenders served up premium wine, artisan cocktails, and flights of Toast Ale in Mini Beer Mugs at a modern, four-sided Mirrored Bar that reflected the excitement and ambiance of the evening.

With NYU’s signature purple hue at the core of the design, Aramark and Party Rental Ltd. combined bold textures, eye-catching patterns, and contrasting hues with intrigue, delighting guests. Inspired by Pantone’s color of the year — Living Coral — a mix of orange, smoke, and coral tones combined with NYU’s regal purple through both the lighting and Party Rental Ltd.’s linen offerings, mimicking the setting sun on New York City just outside. Tableaus of hightops and lowtops provided an unique combination of seating options encouraging guests to mix, mingle, and enjoy the evening’s fare. Each food station has a unique personality, giving guests an immersive, dynamic experience, and knowledgeable staff helped bring the menu to life.

Women’s Foodservice Forum February 2019 728×90

Party Rental Aramark NYU
S’mores, anyone? Guests enjoyed a deconstructed version of the campfire classic served in Mini Mason Jar Mugs.

Party Rental Ltd. Business Development Manager Jim McManus says of the evening, “We were honored to team up with the talented team at Aramark on their NYU Catering Showcase.  With a shared passion for service excellence and partnership, this collaboration was a true example of an event ‘home-run’! When you collaborate with the best, the results always exceed expectations. NYU sets the bar at the highest level, leading by example with clear vision through and with commitments to core values that we all strive to emulate.”


Photo credit for all photos: Party Rental Ltd.