Energy drinks… hmmm. Maybe because I’m neither a millennial, nor “out of energy”, but quite honestly- I’ve never had one.
The entire multi-billion-dollar energy drink market- completely ignored by myself. I have no desire- none at all– to see what it’s like to mix Red Bull with Vodka. That’s amateur hour stuff, which in my opinion, sends all the wrong messages on drinking responsibly.
Thus, when I received a bottle of Hackamore recently, I didn’t open it at first. The 1-liter bottle filled with a crystal clear liquid stated on the frosted part of the bottle- Premium Energy. Are the millennials growing up and drinking a higher quality energy drink? Which part of Energy was I not seeing here? Aren’t all energy drinks safe to drink and therefore- premium?
Marketing in this segment of the industry is so oblique. I wouldn’t know premium from non-premium as I’ve never even put a Red Bull to my lips, mixed with vodka or not. Just not on my radar.
So, I opened my liter bottle of pure energy (premium!) and touched a bit on my tongue. The flavor was not unpleasant, a hint of citrus- forgive my trepidation, without any alcohol levels, you really don’t know what you’re getting into unless you try it. Should I try Hackamore on an empty stomach? Mixed in with my espresso? Probably not such a good idea, so I put a couple drops on my tongue. The texture is rich and selfless- I neither disliked it, nor found it reminiscent of any liqueur. The product does not contain alcohol (probably a good thing) nor does it really go much further into what it might do to you if you drink too much… (not a good thing).
I’m old fashioned, I suppose. When I need a pick me up, I reach for my Ibrik and make a slurp of cardamom scented, Greek Coffee. The Millennials? They would grab this stout bottle of clear liquid and play pick me up in quick shots.
This product is absolutely magnificent in its genre. There is nothing that compares with it. Sure you can go out and buy an energy drink – there are hundreds of them. But none of them can speak the language that Hackamore speaks. It’s the perfect base for craft cocktails of all sorts. Add a few ounces of this to your favorite bowl of punch and your guests will run on pure inertia for hours and hours… You can call it the rapid fire punch. I can only imagine the conversations.
The Rapid Fire ‘Mezan XO Rum Premium Energy Punch’
- 3 Quart Freshly Squeezed Orange
- 3 Quart Freshly Squeezed Roasted Grapefruit Juice (split grapefruits, sprinkle with Demerara Sugar and roast for ½ hour at 300 degrees, cool and juice)
- ¼ Pint Freshly Squeezed Lemon Juice
- ¼ Pint Freshly Squeezed Lime Juice
- 12 oz. Double Simple Syrup- 2:1 ratio- ‘sugar in the raw’ to boiling water
- 16 oz. Hackamore Premium Energy
- 750 ml bottle Mezan XO Jamaican Rum
- Angostura Bitters
- Peychaud’s Bitters
- Mix all the ingredients in a punch bowl
- Add 20 or so shakes of both Angostura and Peychaud’s
- Stir and serve.