Article and infographic contributed by UPshow
Everyone loves to share their night out on social media — and what is just a simple Instagram to them is free marketing for you when your bar is the backdrop for their photo.
You want to maximize social media sharing to get the biggest impact possible, but different types of sharers are drawn to and motivated by different things. Here are the 9 types of social media users in your bar, and how to keep their selfies coming (click infographic to view full size):
Social Media Users In Your Bar #1: THE TASTEMAKER
These influencers take pride in making great recommendations to their followers. The more often they visit your bar, the more spotlight they give your business.
Social Media Users In Your Bar #2: THE HAM
They love the camera and are unafraid to go to great lengths to get attention. Find them using all the lnstagram-worthy walls or props around your bar.
Social Media Users In Your Bar #3: THE DEAL HUNTER
Most likely to post as part of a quid pro quo. Share a photo to get free drinks? Yes please. Like this to enter a sweepstakes? Count them in.
Social Media Users In Your Bar #4: THE SQUAD
Loud, proud, and powerful, this group takes 10-100 photos per hour, and posts at least half of them on social media. Help them take a photo instead of making them squeeze into a selfie!
Social Media Users In Your Bar #5: THE ENTHUSIASTIC EMPLOYEE
This auto-evangelist loves where they work, and wants to share it with the world. Make them an example for the rest of the team, and watch the others follow the lead.
Social Media Users In Your Bar #6: THE ARTIST
Dead-set on taking the most aesthetically pleasing photo possible, they’re basically a free photographer. Direct them to the corner that has the best lighting, and make sure they tag you!
Social Media Users In Your Bar #7: THE ARCHIVIST
Posts to capture a memorable moment with their BFF, dog, pizza, etc. Every share is strongly connected to a story – their moments at your bar should be worthy!
Social Media Users In Your Bar #8: THE EXHIBITIONIST
They’re ready to share every darn second of their time in a bar, and aren’t picky about what. Direct them towards the things you want documented.
Social Media Users In Your Bar #9: THE BYSTANDER
Unsure of joining in with the sharing. Find a way to make it irresistible!
UPshow is an innovative, cost-effective and smart way to utilize those TV screens in bars, restaurants and other hospitality operations. The service provides innovative operators with an opportunity to maximize the yield from each customer visit and bring those profits directly to the bottom line. To learn more about Upshow, please visit their website or call 1-855-7-UPSHOW