Instagram is synonymous with pictures of food. It’s incredible that #food has been used 160 million times and counting. It isn’t just regular people posting images of their dinner anymore and it is now big business.
In what has been described as ‘the rise of the insta’ Influencer’ Instagram pages such as Joe Wicks have amassed over 1 million followers on Facebook and he also has a bestselling book called ‘Lean in 15’.
Businesses are also beginning to understand the influence of Instagram and it has become an integral part of the marketing mix for many businesses. Many businesses are now exploiting the hashtags that are relevant to the business in an effort to have their brand seen by a wider audience who are not location dependent.
You can find out more about how you can use Instagram to help your food business in this infographic below from Lakeshore:
Infographic courtesy of Lakeshore