This November 13th-15th, HX: The Hotel Experience…. Rooms to Restaurants will take place at the Jacob K. Javits Convention Center in New York City. HX 2016 is in its second year of a multi-million dollar rebrand. In 2015 the event drew more than 12,000 industry professionals representing every aspect of the hospitality industry.
An exciting partnership with the NYC Hospitality Alliance will feature new sessions at HX-Onstage Restaurant and HX-Cooks. The Alliance, representing over 2,000 restaurant and nightclubs across the city’s five boroughs, include: The Alicart Restaurant Group, China Grill Management Inc., BLT Restaurants, Balthazar and Pastis, The Standard Hotels, Dallas BBQ, TAO Group, Rosa Mexicano, The Dinex Group, and Le Pain Quotidien
With high-end restaurants in hotels claiming a larger share of the market, the show is the perfect chance to put innovation and new technology on display for buyers from across the country. “HX puts you face to face with industry professionals who are there to purchase for their catering and restaurant operations,” says Frank Doyle of TD Marketing who represents a portfolio of the nation’s leading restaurant kitchen equipment and supply manufacturers. TD Marketing is one of nearly five hundred exhibitors from the 2015 show.
Any exhibitor at the show will have an immediate leg up on the competition since HX offers access to hospitality professionals who have purchasing power and are in need of the latest and greatest from the industry to compete.
“We love coming to HX and New York. The city is one of the world’s greatest food cities. It gives us the added benefit of being able to listen to what some of the worlds’ top restaurant and hospitality professionals are looking for and then to create it for them,” says John Miles, President of Steelite International, an exhibitor at the upcoming show. “There were so many customers working on projects and the show was extremely busy last year,” added Miles. Steelite International manufactures tabletop solutions for the international hospitality industry such as dinnerware, glassware and barstools.
While hotel restaurant buyers will be present so will industry-leading celebrity chefs, country club owners, catering companies and multi-unit operators, giving any business ample opportunity to meet face to face with potential customers. This is perfect for Miles who says his company’s goals fit right in with what HX can offer. “We are a project based company that typically works with hotels, restaurants and country clubs from the beginning to help them build their brand” says Miles.
HX 2016 will be feature three enterprise areas on the show floor. Sponsored by MasterCard, HX: TECH will educate attendees on technology while demonstrating the latest in tools and gadgets. HX: ONSTAGE-RESTAURANT will show buyers what is trending, new and what’s next in the foodservice industry. The last part of the show floor will be devoted to HX: ONSTAGE-HOTEL featuring hospitality leaders doling out key information about travel trends, management, leadership and sales. Presenters include representatives from Google, Tao Group, MasterCard, Dream Hotel, Pineapple Hospitality and Baldor Specialty Foods.
“Food service is full steam ahead. There are more independent restaurants and restaurants within hotels in need of equipment to grow their business,” says Doyle who will be exhibiting again this November. When asked why he would be exhibiting a second time since the relaunch, Doyle says: “You cannot touch and feel on the web. You can’t test products and see live demonstrations like that on the Internet. With HX you can see it all live and in person.” With exhibitors like TD Marketing showcasing innovative tech like Panasonic All Metal Induction Cookers and FDNY approved Ventless Griddles, HX will undoubtedly draw top buyers from every corner of the industry.
HX: The Hotel Experience has worked diligently to enhance the Javits Center experience for its exhibitors. The annual event offers exhibitors full time assistance with getting set up, succeeding during the show and transitioning out when all is said and done. “Show management is there the whole time. Their sales and operations teams are professional and courteous,” said Doyle. With numerous shows every year and the need for companies to be as effective and as efficient as possible HX has revamped their operation to provide an exhibitor experience that is second to none.
The sales team for the show is now led by Lynn White. The longtime show executive brings a unique perspective to the needs of show exhibitors. “We’ve worked hard to create a portfolio of special marketing opportunities to help promote our exhibitors booths and products,” noted White.
To exhibit at North America’s largest hospitality show, HX: The Hotel Experience, contact Lynn White at lynn.white@hmgllc.com or (212)-754-7938. Additional information for attendees and exhibitors is available online at www.thehotelexperience.com
