Million Dollar Plus Rebranding And Newly Opened Subway Makes HX Javits Visit A Must


With the goal of bringing back the Metro New York restaurant and food service operator who may have strayed since Hurricane Sandy, the HX-Show will return to the Javits/NYC this month.

Fresh off a million dollar plus rebranding that will bring three action packed days to the Show floor and the opening of a brand new Subway station directly across the street, this year’s show promises to be special.

“HX is a multimillion-dollar re-imagination of the ultimate in hospitality for hospitality,” noted the show’s General Manager Phil Robinson. HX is not about minor tweaks. HX is not modest improvements. Not here. Not now.

Show goers will experience dynamic new presentation theaters that electrify the show floor with what’s new, hot, and extreme, from rooms to restaurants. It’s HX: ON STAGE. The show will feature 100,000 square feet of inspiration in an ENTIRELY new show complete with a live studio, stunning presentation theaters, extreme technology platforms and more. 

MPS/Malachy April 2016 Top

In today’s business environment that is so connected to the web, HX is committed to merging the best of the old and the new.

“HX is committed to connecting you with the right people at the right time with engaging show floor dynamics and features such as HX: CONNECT,” Robinson explained.

To mark its centennial anniversary, the International Hotel, Motel + Restaurant Show® (IHMRS) is unveiling a spectacular new brand and mission to better capture the dynamic innovation of the hospitality industry. HX: The Hotel Experience — Rooms to Restaurants (HX), debuts November 8-10, 2015 at the Jacob K. Javits Convention Center, New York City and represents a bold new strategic direction.

This multimillion-dollar investment aimed at revitalizing the largest hospitality trade event in North America, is founded on the belief that true hospitality is anticipating a guest’s needs to create a memorable and unique experience. To achieve that, HX will focus on innovation,
inspiration and information.

“Making this enormous change at our 100-year juncture is exciting,” said Anthony G. Mangano, President Syramada Hotel Corporation (Syracuse, NY) and Chairman of the Board for HX 2015, “These are not tweaks or modest improvements. HX 2015 is an entirely new show.”

The deep dive transformation from IHMRS to HX called on industry experts, research-based data, and prior-year show assessments to identify what the show could and should bring to the industry.

Says Mangano, “It all came down to delivering true hospitality, that is, anticipating a guest’s needs before they even know they need it. We all agreed we wanted a show that performed at this level.”

HX is now poised to deliver this brand of true hospitality for the hospitality industry, rooms to restaurants. Every component of the hospitality experience for hotels, motels, and restaurants will be represented in five new show divisions: Food & Beverage, Guest Services, Technology, Kitchen Design, and Rooms Division.

The HX show floor features engaging new product theaters – HX: ONSTAGE RESTAURANT and HX: ONSTAGE HOTEL. Industry experts appearing live in HX: STUDIO will cover everything from cooking trends and marketing strategies, to social media and handheld devices. Informatively rich lounge areas provide guest comfort while HX: TECH showcases the hottest products, solutions, and ideas. In the spirit of true hospitality, HX also has a concierge service to put the right exhibitors in touch with the right buyers.

“We’ve created more reasons for attendees to be on the show floor longer by reimagining, renovating, and rebranding the entire experience,” says Mangano.

HX: The Hotel Experience takes the best of 100 years from The International Hotel, Motel + Restaurant Show® (IHMRS) forward for the next hundred years. HX is one of North America’s largest trade event for hotel and foodservice owners, executives, directors, and GMs from across the hospitality spectrum, and manufacturers and marketers of all things hospitality. It is held annually in November in New York City.

Now the show is more accessible than ever. In September, the 7 Subway Extension project extended the New York City Subway’s IRT Flushing Line 1 mile southwest from Times Square, at Seventh Avenue and 41st Street, to one new station at 34th Street and Eleventh Avenue directly across the street from the Javits.

“This marketplace is more vibrant than ever and our goal is to deliver a brand new experience,” Robinson outlined. “There are 925,000 plus hotel rooms in the lucrative Northeast Corridor that most HX attendees represent.

HX’s backyard generates $53.8 billion in foodservice sales in the Tri-State area of NY, NJ, and CT. The area is also home to 68,000 independent restaurants.