EAT (RED). DRINK (RED). SAVE LIVES. Welcomes Chefs, Restaurants, Food Trucks and Everyone in the Culinary World to Register for the June Initiative Starting Today
An opportunity to join fellow members of the global culinary community to help #86AIDS. Starting today, the culinary world is invited to join Mario Batali, Paul Qui, April Bloomfield, Dominique Ansel, Sanjeev Kapoor, Anthony Bourdain, Jose Andres, Art Smith, Michael Mina, Enrique Olvera, and other top chefs from across the globe to take part in EAT (RED). DRINK (RED). SAVE LIVES.
Entering its second year, EAT (RED). DRINK (RED). SAVE LIVES. is back in a bigger way with even more opportunities to get involved. The campaign will be comprised of a range of events and promotions that will take place throughout the month of June. These include, but are not limited to: a mile-long dinner featuring bespoke menus by top chefs in New York City; (RED) dishes, drinks and tasting menus available at participating restaurants around the world; pop-up food truck parties; a wholly (RED) Smorgasburg in Brooklyn and more. Each participating food and drink business will then make a donation to the Global Fund to fight AIDS, to support (RED)’s fight for an AIDS Free Generation
Opportunities to participate are vast and can be customized for each interested culinary business. Register through the campaign’s online portal: http://eatreddrinkred.org/en/ to get started. Here, new and returning participants can find out more information on how to turn (RED) this June, download promotional collateral, and connect with the EAT (RED). DRINK (RED). SAVE LIVES. team and more.
EAT (RED). DRINK (RED). SAVE LIVES. 2015
About (RED) ™
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $300 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.