Foodservice Pioneering Concept Is Calling For New Ideas


With no limitations and endless possibilities Foodservice Pioneering Concept is back for 2016 and looking for a new winner.

The Foodservice Pioneering Concept is now celebrating year 5 of awarding a foodservice trendsetter and creator, first prize for a new design that is creative, innovative and forward-thinking. HX: The Hotel Experience, November 13-15 in NYC, spearheads this award each year to bring attention to food and beverage inventors and their creations to enhance the industry with new cutting-edge technology and ideas.

HX is now accepting applications for the 2016 Foodservice Pioneering Concept Awards. The first, second and third place winners will be notified by May 27, 2016.

The first place winner also will receive paid travel and hotel expenses to supervise installation of the project on the exhibition floor and to attend the show. In addition to industry recognition, your concept will be promoted in Show communications and collateral, and be featured in a future issue of Foodservice Equipment Reports magazine. You will have the opportunity to present a seminar at HX, HX will create a video interview with you to run on both FER and HX. You’ll have the opportunity to describe your concept vision and the equipment that enables it. You’ll also have access to leads generated by visitors to the concept installation on the show floor.

Submissions must include a revenue-generating foodservice concept that can open and operate in anunder-used, nontraditional location in a public area or in a host (client) venue.Lobbies, courtyards, hallways, concourses or any high-traffic space not specifically outfitted to foodservice are venue examples. These are locations where access to water is limited and ventilation and gas connections are non-existent.

Sirha October 2016 728×90

Plus, HX has a panel of star-studded judges that will be choosing the top three winners for 2016. Judges include:

Zia Ahmed – Senior Director-Dining Services, The Ohio State University,
Michael Atanasio – Director, Food & Nutrition Services, Overlook Hospital.
Maura Doran, RDN- Director, Food & Nutrition Services, New York Methodist Hospital,
David M. Heymann, General Manager, Sheraton Syracuse University Hotel and Conference Center,
Tom Prykanowski, Director of Brand Strategy and F & B Innovation, Choice Hotels
Michael Roddey, CEC- President and Principal, Gastronomic Services and Consulting,
Kirk Rodriguez, Director, Hospitality Services, Texas Tech University.

All submissions must be completed by May 6, 2016. If you are interested in submitting an idea, CLICK HERE.

Questions? Contact Marsha Diamond, Project Director, at


About HX
HX: The Hotel Experience is now in its second year of a multi-million dollar rebrand. HX is North America’s largest trade event for hotel and foodservice owners, executives, directors, and GMs from across the hospitality spectrum, and manufacturers and marketers of all things hospitality. It is held annually in November in New York City. HX is sponsored by the American Hotel & Lodging Association (AH&LA), the Hotel Association of New York City, Inc. (HANYC), and the New York State Hospitality & Tourism Association (NYSH&TA) and is managed by Hospitality Media Group (HMG).