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October 11th, 2012
FoodieSpecs Announces Reading Glasses for Restaurants
New company offers stylish, inexpensive reading glasses so affordable that restaurants can give them away to customers who need them.
A first-of-its kind service offering affordable reading glasses to restaurants and businesses they can give away free to their customers is now available at FoodieSpecs.com. FoodieSpecs starter kits include stylish unisex, individually wrapped reading glasses, providing a unique service for customers who “forget their specs.”
FoodieSpecs.com, a Utah based company, has begun a regional promotional launch of the service to Los Angeles area restaurants and nationwide through its website, www.foodieSpecs.com. The FoodieSpecs starter kit is $19.99 and includes 10 pairs of unisex 2.0 power reading glasses, a distinctive window sticker, an entry table tent card, and a cloth storage bag for the glasses. The company suggests that hostesses, waiters and waitresses be trained to mention the availability of FoodieSpecs glasses as customers are seated. Refill kits of the reader glasses can be ordered online for as low as $1.00 per pair, shipping included to all U.S. addresses.
Matt Gibson, President and Co-Founder of FoodieSpecs, said, “We believe there is a huge need for sanitary glasses by customers in restaurants who forget their reading glasses. It’s really a simple idea: restaurants and other businesses provide a great service when they offer a free pair of reading glasses to customers in need – no fuss, no cleaning the glasses, just happy customers.”
Gibson said that he and a private investor co-founded the company supported by research that shows that over 65 million people in the U.S. need reading glasses, and the need grows as baby boomers age. “Who doesn’t forget their reading glasses when they go out? Yet our research showed that most people are not comfortable using some old pair of glasses a restaurant might have in a drawer somewhere,” said Gibson.
FoodieSpecs offers the basic but stylish glasses at an initial 2.0 optical power, which its research shows satisfies most customers who need readers. “As we continue to roll out, we may offer more customized packages of powers and styles, but our focus now is on providing quality, individually wrapped glasses at the lowest price possible,” Gibson explained. “Through our direct factory sourcing, the internet makes it possible for restaurants, offices, and even individual customers to purchase reading glasses at significantly less than retail prices in stores – with a brand that people come to expect when they go out to a restaurant.”
FoodieSpecs was launched in 2012 with private funding and research, design, and website work was performed by ThoughtLab, a Salt Lake City based interactive advertising agency and web design firm.
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