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March 21st, 2013

by Total Food Service

A Media Skills Seminar for Culinary Professionals


A brilliant food writer or talented chef may be able to whip up a perfect soufflé or write a recipe header that will move readers to tears – but can he or she do that in front of a camera while answering questions from a host and hitting all the right message points all in less than three minutes?


A masterful media appearance takes skill and practice which The Lisa Ekus Group offers through their media training program. A special seminar on May 21, 2013 in Hatfield, MA will bring together a group of 12 culinary professionals to sharpen their skills by learning from veteran media trainer Lisa Ekus, who has worked with hundreds of culinary personalities including Padma Lakshmi, Rebecca Lang, Sara Moulton, and Emeril Lagasse.

Designed specifically for culinary professionals, the seminar will teach you how to bring your cooking, writing, and speaking skills to the media in order to promote yourself or your brand and make a good impression. The day-long seminar will cover message points and blocking out the set, what to wear and how to communicate with the host, body language, refining message points, and how to do both hosted and solo camera appearances. Each participant will have the opportunity to tape a short segment and review it with the group. This hands-on practice will build on-camera confidence and will help to present the best face of the author or brand.

WHO: Whether you have an upcoming appearance on Good Morning America or Good Day Atlanta, you’re looking to put some videos up on YouTube, you want to do live demos and appearances, or you just want to feel more comfortable with media opportunities, this course will give you the edge you need.

WHAT: A day-long media skills seminar limited to 12 participants at the cost of $695 per person. The group setting allows trainees to network and share with industry colleagues while gaining skills and confidence at a significantly discounted rate. Extensive handouts covering the day’s topics will be provided to all attendees.

WHERE: In the studio / kitchen space of The Lisa Ekus Group in Hatfield, Massachusetts. Hatfield is about 45 minutes from Bradley Airport in Hartford, CT and 3 hours from New York City. Transportation and lodging are not included, but we can provide recommendations for both.

WHEN: 9am – 5pm on Tuesday, May 21, 2013.

HOW: To register contact Corinne Fay at 413.247.9325 or Corinne@lisaekus.com. Register before April 1st, 2013 and receive the Early Bird Discount price of $595. Beverages and lunch will be provided.

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TO MARKET is a new series of skill seminars that focus on building your brand, marketing your talent, and strengthening your platform.

LISA EKUS is the founder of The Lisa Ekus Group, LLC, a full-service culinary agency specializing in “promoting a world of culinary talent.” Based in Western Massachusetts, she oversees four core divisions of her company: literary agenting, spokesperson/endorsement representation, media training, and public relations strategy. She has trained a wide variety of clients, from chefs to CEOs to authors. For a full list of trainees, visit http://lisaekus.com/media-training/media-training-clients/

THE LISA EKUS GROUP is a full-service culinary agency. We provide media training, public relations, consulting, and literary agency services to the world of culinary talent. It is our belief that a vibrant culinary industry is the result of many voices, and so we strive to support and promote chefs, cookbook authors, food writers, and photographers. For more information, please visit www.lisaekus.com

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